Podurama logo

 Podurama

 

Home

 

Trending

 

Personal

 

Your Podcasts

 

New Episodes

 

My Files

 

Favourite Episodes

 

Tags (Folders)

 

Recently Played

 

Bookmarks

 

Followed Playlists

YOUR PLAYLISTS

Building With Buyers: Startup Marketing and Growth Fueled By Customers podcast

…

Building With Buyers: Startup Marketing and Growth Fueled By Customers

…

·

  Anna Furmanov  

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

 

All

Progress

Duration

Release Date

#266

265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is... more

03 Dec 2025

55 MINS

55:40

03 Dec 2025

#265

264 - What My Clients Taught Me This Year

If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very c... more

26 Nov 2025

04 MINS

04:41

26 Nov 2025

#264

263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform ... more

19 Nov 2025

47 MINS

47:44

19 Nov 2025

#263

262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by ... more

12 Nov 2025

52 MINS

52:49

12 Nov 2025

#262

261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)

Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at ... more

05 Nov 2025

51 MINS

51:14

05 Nov 2025

#261

260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)

Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platfor... more

29 Oct 2025

51 MINS

51:14

29 Oct 2025

#260

259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Log...

This is a geeking out episode. If you love customer research as much as I do and know how ... more

22 Oct 2025

49 MINS

49:41

22 Oct 2025

#259

258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)

Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of... more

15 Oct 2025

52 MINS

52:12

15 Oct 2025

#258

257 - Customer Insights Roadmap: How A Strong Customer Foundation Aligns Your Team & Strategy

After 5+ years working with early and growth stage companies, I created the Customer Insig... more

08 Oct 2025

22 MINS

22:02

08 Oct 2025

#257

256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)

So ya know how I’m exploring the role that customers play in helping companies build to th... more

01 Oct 2025

48 MINS

48:07

01 Oct 2025

#256

255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success

I reached out to Denny Hollick on [GrowthMentor] (https://www.growthmentor.com/) as a ment... more

24 Sep 2025

20 MINS

20:59

24 Sep 2025

#255

254 - How To Create A State Of The X Report (Should You?)

Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what g... more

17 Sep 2025

43 MINS

43:53

17 Sep 2025

#254

253 - What Is A Useful Customer Insight?

Shoshana Kordova joined me to talk about some of my favorite customer research and insight... more

10 Sep 2025

28 MINS

28:09

10 Sep 2025

#253

252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, Champion...

Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth... more

03 Sep 2025

25 MINS

25:44

03 Sep 2025

#252

251 - The Three Emails B2B Should Be Sending

Lately, I've been thinking about email newsletters. I paused my own newsletter back in Ma... more

27 Aug 2025

20 MINS

20:58

27 Aug 2025

#251

250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)

It's a bittersweet moment. My kids are officially back at school. And that means summe... more

20 Aug 2025

30 MINS

30:56

20 Aug 2025

#250

249 - What The Best and Worst Case Studies Have In Common

Okay, it's time we discussed customer case studies. Like really discussed them. So I invit... more

14 Aug 2025

26 MINS

26:23

14 Aug 2025

#249

248 - Too Customer Obsessed? No Such Thing (Sandhya Simhan, Glean)

Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI ... more

06 Aug 2025

54 MINS

54:42

06 Aug 2025

#248

247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)

Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they'r... more

30 Jul 2025

23 MINS

23:13

30 Jul 2025

#247

246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)

Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quic... more

23 Jul 2025

48 MINS

48:32

23 Jul 2025

#246

245 - SEO Hasn't Really Changed (Brendan Hufford, Growth Sprints)

Brendan Hufford is Founder at Growth Sprints where he helps take SaaS companies from $10M ... more

16 Jul 2025

51 MINS

51:08

16 Jul 2025

#245

244 - BONUS: Focused Growth Clinic For Wordbrew

Hey builders, it's Anna! This BONUS episode is a focused growth clinic for Georgia Aus... more

11 Jul 2025

08 MINS

08:34

11 Jul 2025

#244

243 - Our Best Growth Channel Is Our Customers (Georgia Austin, Founder & CEO at Wordbrew)

Georgia Austin is Founder and CEO at Wordbrew. Wordbrew makes it simple for teams to creat... more

09 Jul 2025

26 MINS

26:29

09 Jul 2025

#243

242 - How Did I Get Here?

It's my birthday week and I'm droppin' an episode where I explore my career, w... more

02 Jul 2025

42 MINS

42:52

02 Jul 2025

#242

241 - BONUS: How To Grow Your Podcast Based On My Experience

Amanda Natividad (VP of Marketing at SparkToro) asked me her burning question in this week... more

27 Jun 2025

06 MINS

06:01

27 Jun 2025

#241

240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at Spark...

Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market resear... more

25 Jun 2025

49 MINS

49:39

25 Jun 2025