Okay, it&#39;s time we discussed customer case studies. Like really discussed em&#39;. So I invited Em Thomas to join me, she&#39;s founder of StackCat Content (full-stack case study services for B2B SaaS companies).Here’s what we cover:<li>What do the worst case studies have in common;What about the best case studies;How to structure customer calls to pull out the right info for case studies;What format performs best;How to create case studies that sell;Companies that do this well;Em asks me her burning question.</li>Em on LinkedIn: <a href="https://www.linkedin.com/in/jennifer-tsay/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/gregportnoy/">⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/amandanat/">⁠⁠⁠⁠⁠</a><a href="https://www.linkedin.com/in/fotis-panagio/">⁠⁠⁠</a><a href="https://www.linkedin.com/in/teryn-thomas-a00b51145/">⁠</a><a href="https://www.linkedin.com/in/imemthomas/" target="_blank" rel="noopener noreferer">www.linkedin.com/in/imemthomas</a>StackCat Content: <a href="https://www.edlight.com/">⁠</a><a href="https://www.stackcatcontent.com/" target="_blank" rel="noopener noreferer">www.stackcatcontent.com</a>For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;ve listened to, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">linkedin.com/in/annafurmanov</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">furmanovmarketing.com</a>

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249 - What The Best and Worst Case Studies Have In Common

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