Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here’s what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon&#39;s take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: <a href="https://www.linkedin.com/in/shannonlagassehoward/" target="_blank" rel="noopener noreferer">linkedin.com/in/shannonlagassehoward</a>Intellum: <a href="https://userevidence.com/">⁠⁠⁠⁠⁠</a><a href="https://www.vector.co/">⁠⁠⁠</a><a href="https://www.moengage.com/">⁠</a><a href="https://www.intellum.com/" target="_blank" rel="noopener noreferer">www.intellum.com</a>Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show.Music by my talented daughter.Anna on LinkedIn: <a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: <a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠</a>⁠⁠⁠Newsletter: ⁠⁠⁠⁠<a href="https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba" target="_blank" rel="noopener noreferer">One Insight</a>

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265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)

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