Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here’s what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that&#39;s such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya&#39;s hot takeAditya on LinkedIn: <a href="https://www.linkedin.com/in/markehuber/">⁠⁠</a><a href="https://www.linkedin.com/in/adityavempaty/" target="_blank" rel="noopener noreferer">linkedin.com/in/adityavempaty</a>MoEngage: <a href="https://userevidence.com/">⁠⁠⁠</a><a href="https://www.vector.co/">⁠</a><a href="https://www.moengage.com/" target="_blank" rel="noopener noreferer">www.moengage.com</a>Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show.Music by my talented daughter.Anna on LinkedIn: <a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: <a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠</a>⁠⁠⁠Newsletter: ⁠⁠⁠<a href="https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba" target="_blank" rel="noopener noreferer">One Insight</a>

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263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)

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