Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she&#39;s founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience.Here’s what we cover:How does your journalism background help you with customer research;There are many Product Marketers, how do you differentiate;How do you know something is a true customer insight;How do you turn insights into action;What’s the biggest challenge for companies you’re working with right now.Shoshana on LinkedIn: <a href="https://www.linkedin.com/in/shoshana-kordova/" target="_blank" rel="noopener noreferer">www.linkedin.com/in/shoshana-kordova </a>Peel Product Marketing: <a href="https://app.assetmule.ai/vVFtTvys" target="_blank" rel="noopener noreferer">https://app.assetmule.ai/vVFtTvys </a>Check out her customer insights playbook: <a href="https://jetpack.productivepmm.com/" target="_blank" rel="noopener noreferer">https://jetpack.productivepmm.com</a>For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">linkedin.com/in/annafurmanov⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">furmanovmarketing.com⁠</a>

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253 - What Is A Useful Customer Insight?

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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