Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).Here’s what we cover:<li>02:39 Understanding Vector&#39;s (new!) Positioning05:30 Customer-Centric Growth Strategies08:16 Repositioning and Messaging Evolution11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting14:05 The Role of Research in Marketing16:37 Building Ad Audiences by Name19:18 Our Creative Process Behind the Brand22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio26:47 Focused growth channels 28:04 Creativity that stems from customer research and insights30:42 Sabrina Carpenter&#39;s hairbrush microphone34:06 My favorite customer interview question38:30 Customer marketing plays at Vector41:46 Our influencer marketing experiment results46:47 Leveraging AI in Marketing51:11 Innovative SEO Strategies we&#39;re using</li><li>Jess on LinkedIn: <a href="https://www.linkedin.com/in/markehuber/">⁠</a><a href="https://www.linkedin.com/in/jesscook-contentmarketing/" target="_blank" rel="noopener noreferer">linkedin.com/in/jesscook-contentmarketing</a>Vector: <a href="https://userevidence.com/">⁠</a><a href="https://www.vector.co" target="_blank" rel="noopener noreferer">www.vector.co</a>Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">linkedin.com/in/annafurmanov⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">furmanovmarketing.com</a>⁠⁠⁠Newsletter: ⁠⁠<a href="https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba" target="_blank" rel="noopener noreferer">One Insight</a></li>

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262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

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