Event Marketing: Redefined

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning sma... more

If you’ve ever been handed a booth brief with zero strategy … or chased down sales to foll... more

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustai... more

Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chanc... more

Every brand wants the next big experiential idea. But too often, what gets delivered is sa... more

Venue sourcing takes an enormous amount of time and most event marketers have even less of... more

Event marketers are some of the most capable professionals out there. They juggle strategy... more

Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends... more

Most exhibitors spend nearly half their budget just getting to the show floor—booth space,... more

Events don’t work like they used to.Back then, great speakers and flashy venues were enoug... more

Event marketers talk about personalization a lot. We slap a name on a badge, segment an em... more

Most giveaways end up in the hotel trash. Most booths blur together.Brian Burkhardt thinks... more

You can have the biggest booth, flashiest tech, and sleekest design. But if your audience ... more

Events aren’t just about logistics anymore. They’re about results. And while event planner... more

The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s... more

Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’... more

The post-event handoff to sales is where so many event programs lose steam.Leads get cold.... more

Whether you’re collaborating with external partners, internal teams, or cross-functional s... more

Too many event programs are spread thin, under-resourced, and missing the mark. Budgets ge... more

Job loss, career pivots, and the quiet in-between—they’re not talked about enough in our i... more

You want your event to connect. To be remembered. To make people feel something. And most ... more

Trade shows are back in full swing and at InfoComm 2025, the energy was real.The booths we... more

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode,... more

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and... more

Your events shouldn’t feel like they’re held together by duct tape.But when processes are ... more

You’re running events, but leadership still sees them as a cost center.You know events can... more

You want your brand to be memorable, but most event experiences blur together. And while m... more

Trade shows still dominate the event calendar and budgets, but are they delivering the sam... more

You planned for your ICP. You shipped the booth. But the results? Flat.Because what no one... more

Event costs are climbing. Expectations are higher. And marketers are being asked to do mor... more