The post-event handoff to sales is where so many event programs lose steam. Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results. But it doesn’t have to be this way. In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle. Here’s what you’ll take away:  ✅ Exactly which parts of the handoff event marketers can (and can’t) control  ✅ How to advocate for your team and get sales to follow through  ✅ Simple ways to set expectations and create accountability If you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact. ---------------------  Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/  🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results

Event Marketing: Redefined

AI Chapters

AI Insights

Reviews