You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark. And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose. That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes. In this conversation, we’re joined again by Stuart Fingerhut, an experiential creative director with 20+ years of experience across tech, automotive, gaming, and entertainment. He’s helped brands like AWS, Google, and Hyundai build experiences that not only impress, but connect. Tune in to hear: ✅ How AI tools like Krea can enhance (not replace) the concepting phase of experiential design ✅ Stuart’s real-world process for pulling references, training visual styles, and unlocking faster creative development ✅ Why smart prompts are only powerful if they’re grounded in story, strategy, and emotion This is the episode for marketers, designers, and strategists who care about meaning, not just metrics. ---------------------------------<a href='https://rockwayexhibits.com/wp-content/uploads/Design-Smarter-Experiences-That-Actually-Move-People-Stuart-Fingerhut.pdf'>[[View the deck here]]</a> Connect with Stuart Fingerhut LinkedIn: https://www.linkedin.com/in/stuartfingerhut/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

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EP 159 | Design Smarter Experiences That Actually Move People

Event Marketing: Redefined

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