Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And if you’re not careful, your strategy can get lost in the noise. Suddenly, you’re managing 20 different opinions, 5 conflicting goals, and a booth space that feels more like a compromise than a campaign. The event might still “run,” but it rarely delivers what it could have with true alignment. For the third episode of our “Back to the Basics” summer live show series, we’re digging into one of the trickiest fundamentals: how to stay focused, aligned, and intentional when you’re not doing it alone. Sonia Murphy (Senior Director, Marketing Events & Partnerships at SOCi) and Kassidy Gala Carpenter (Director, Global Events at World Fuel Services) return to the show to share what actually works when collaboration is non-negotiable. What you’ll take away:  ✅ What it looks like to lead when the event isn’t 100% yours  ✅ How to balance shared input with strategic clarity  ✅ Post-event follow-through: who owns what, and how to stay accountable Planning a shared activation or juggling competing inputs? This is your roadmap to leading shared events with confidence. ---------------------------------- Connect with them Sonia Murphy: https://www.linkedin.com/in/soniamurphy/  Kassidy Gala Carpenter: https://www.linkedin.com/in/kgalacarpenter/  Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   Company: https://rockwayexhibits.com/       🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

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EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy

Event Marketing: Redefined

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