The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description. Most event pros are expected to keep up, even as expectations rise and clarity doesn’t. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing? In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype. Learn: ✅ How the modern event marketer is becoming a data-driven strategist, not just an executor ✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way ✅ How AI will support capacity and efficiency without replacing human insight or relationships Listen in for the clarity, perspective, and grounded advice every event marketer needs heading into what’s next. ---------------------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   Coty Adams: https://www.linkedin.com/in/cotykadams/  Mollie Stahl: https://www.linkedin.com/in/molliestahl/   Our Company: https://rockwayexhibits.com/    🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next

Event Marketing: Redefined

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