Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or measurement. That’s how event marketing gets stuck in the “cost of doing business” trap. The result? Overbooked schedules, flat ROI, and event teams that feel more like order takers than growth drivers. In this conversation, Matt Kleinrock and Pablo Gonzalez break down the numbers, the hidden inefficiencies, and the bigger picture. They share how to rethink events like a business unit, not a checkbox, so every dollar is tied to real value, pipeline, and progress. You’ll learn how to: ✅ Rebalance your event spend to prioritize what actually drives results ✅ Make your case internally for fewer, better events that deliver measurable ROI ✅ Turn data and alignment into your biggest budget levers Listen in for a no-BS breakdown of where event money really goes and what to do about it. ---------------------------------- Connect with Pablo Gonzalez LinkedIn: https://www.linkedin.com/in/pablotheconnector/   Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   Company: https://rockwayexhibits.com/    🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

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EP 163 | Event Cost Breakdown

Event Marketing: Redefined

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