The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit? While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection. So Coty Adams is stepping in to host—and we’re bringing back two strategic voices to share how they’re approaching 2026: what’s shifting, what’s working, and how to make your planning process more effective than ever. → Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning → Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activations In this episode, you’ll learn:  ✅ How experienced marketers audit the past season and spot what to improve  ✅ Where to begin when mapping out a 2026 strategy rooted in results  ✅ Small tactical shifts that lead to stronger alignment and fewer planning missteps If you’re ready to prep with purpose (not guesswork) this is your starting line. ---------------------------------- Connect with them: Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/  Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/ Connect With Us Coty Adams: https://www.linkedin.com/in/cotykadams/ Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Our Company: https://rockwayexhibits.com/  🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026

Event Marketing: Redefined

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