Better Done Than Perfect podcast

Better Done Than Perfect

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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

 

#87

Marketing Channels vs Programs with Asia Orangio

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, ... more

25 Apr 2025

50 MINS

50:14

25 Apr 2025


#86

The Impact Mindset with Connor Joyce

How can the Impact Mindset improve your product development process? In this episode, we t... more

28 Feb 2025

39 MINS

39:03

28 Feb 2025


#85

Bullseye Customer Research with Michael Margolis

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margo... more

24 Jan 2025

29 MINS

29:47

24 Jan 2025


#84

Product SEO with David Pasztor

When should you start investing in product SEO? In this episode, we talk to David Pasztor,... more

20 Dec 2024

27 MINS

27:15

20 Dec 2024


#83

Storytelling in SaaS with Stephen Steers

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to... more

22 Nov 2024

39 MINS

39:06

22 Nov 2024


#82

Managing Priorities with Harry Max

Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, s... more

18 Oct 2024

37 MINS

37:20

18 Oct 2024


#81

Implementing Self-service SaaS with Franciska Dethlefsen

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk ... more

20 Sep 2024

34 MINS

34:29

20 Sep 2024


#80

Measuring Paid Media for SaaS with Barbara Galiza

How do you measure the effectiveness of your paid media campaigns? In this episode, we tal... more

16 Aug 2024

35 MINS

35:37

16 Aug 2024


#79

PR Strategies for Founders with Sneha Saigal

What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneh... more

19 Jul 2024

30 MINS

30:08

19 Jul 2024


#78

Hybrid Messaging Approach with Carolyn Beaudoin

How do you develop your messaging to serve multiple segments at once? In this episode, we ... more

21 Jun 2024

47 MINS

47:48

21 Jun 2024


#77

SEO Optimization for Existing Content with Kai Davis

How can you get more mileage out of your existing content? In this episode, we talk to Kai... more

17 May 2024

41 MINS

41:04

17 May 2024


#76

Data-powered Growth with Arpit Choudhury

How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, fou... more

19 Apr 2024

40 MINS

40:26

19 Apr 2024


#75

Pricing and Packaging for SaaS with Dan Balcauski

How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balca... more

22 Mar 2024

44 MINS

44:24

22 Mar 2024


#74

Running a Portfolio of Products with Tim Schumacher

How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schum... more

23 Feb 2024

34 MINS

34:23

23 Feb 2024


#73

QA in Email Marketing with Michael Wilding

With so many elements involved in email marketing, what does the quality assurance process... more

26 Jan 2024

25 MINS

25:38

26 Jan 2024


#72

Proven Ideas for A/B Testing with Sahil Patel

How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to... more

22 Dec 2023

31 MINS

31:00

22 Dec 2023


#71

Community-led Growth with Lloyed Lobo

How do you build and grow a community-led business? In this episode, we talk to Lloyed Lob... more

17 Nov 2023

45 MINS

45:11

17 Nov 2023


#70

Automated Webinars with Melissa Kwan

How can automated webinars help your product grow? In this episode, we talk to Melissa Kwa... more

20 Oct 2023

24 MINS

24:20

20 Oct 2023


#69

Marketing for All-in-one Platforms with Geoff Roberts

How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk... more

22 Sep 2023

41 MINS

41:10

22 Sep 2023


#68

Lifecycle Marketing with Nout Boctor-Smith

Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout ... more

25 Aug 2023

40 MINS

40:51

25 Aug 2023


#67

Marketing for Humans with Sarah McCredie

How can B2B brands become more authentic and straightforward in their messaging? In this e... more

28 Jul 2023

31 MINS

31:29

28 Jul 2023


#66

Re-engagement Emails with Tim Hart

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we t... more

14 Jul 2023

29 MINS

29:29

14 Jul 2023


#65

Customer Acquisition Strategies with Farzad Rashidi

How can you improve your customer acquisition funnel? In this episode, we talk to Farzad R... more

30 Jun 2023

42 MINS

42:33

30 Jun 2023


#64

Prioritizing Engineering Resources with Phil Alves

How do you get the best ROI from your engineering team while keeping them happy? In this e... more

16 Jun 2023

38 MINS

38:23

16 Jun 2023


#63

Virality & Word of Mouth with Gaurav Vohra

How can virality and word of mouth help with your SaaS growth? In this episode, we talk to... more

05 Jun 2023

42 MINS

42:10

05 Jun 2023


#62

Using Swag to Grow Your SaaS Brand with Scott Markovits

How can swag amplify your SaaS brand reputation? In this episode, we talk to Scott Markovi... more

19 May 2023

46 MINS

46:57

19 May 2023


#61

Personal Motivation in B2B SaaS with Sofia Quintero

How can you uncover your customers’ personal motivation and leverage it for SaaS growth? I... more

05 May 2023

52 MINS

52:44

05 May 2023