<p>How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.</p><p><a href="https://userlist.com/podcast/virality-word-of-mouth-with-gaurav-vohra">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://superhuman.com/">Superhuman</a> — Gaurav’s company</li><li><a href="https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — an example of great customer experience</li><li><a href="https://www.linkedin.com/pulse/20121002124206-18876785-how-to-model-viral-growth-the-hybrid-model">How to Model Viral Growth: The Hybrid Model</a></li><li><a href="https://www.growthmentor.com/glossary/k-factor/">What is K-Factor in Viral Marketing?</a></li><li><a href="https://www.snowflake.com/en/">Snowflake</a>, <a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://cloud.google.com/bigquery">BigQuery</a></li><li><a href="https://www.nytimes.com/games/wordle/index.html">Wordle</a>, <a href="https://openai.com/product/dall-e-2">DALL·E</a>, <a href="https://www.midjourney.com/">Midjourney</a>, <a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://prisma-ai.com/lensa">Lensa</a> — viral success stories</li><li><a href="https://www.gauravvohra.com/">Check out Gaurav’s website</a></li><li>Follow Gaurav on <a href="https://twitter.com/gauravvohra1">Twitter</a> and <a href="https://www.linkedin.com/in/gvohra">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p>


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