<p>How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.</p><p><a href="https://userlist.com/podcast/marketing-all-in-one-platforms-with-geoff-roberts/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://www.outseta.com/">Outseta</a> — Geoff’s product</li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.hubspot.com/">HubSpot</a> — popular all-in-one products</li><li>Follow Geoff on <a href="https://twitter.com/GeoffTRoberts">Twitter</a> and <a href="https://www.linkedin.com/in/geoffrobertsmarketing/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p>


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