<p>How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</p><p><a href="https://userlist.com/podcast/marketing-for-humans-with-sarah-mccredie/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://recurly.com/">Recurly</a> — Sarah’s place of work</li><li><a href="https://www.glossier.com/">Glossier</a> — one of direct-to-consumer pioneers in human marketing</li><li><a href="https://slack.com/">Slack</a> — an example of human branding in SaaS</li><li><a href="https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/">State of Subscriptions: What consumers want</a></li><li><a href="https://www.linkedin.com/in/sarahmccredie/">Connect with Sarah on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p>


Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Marketing for Humans with Sarah McCredie

Better Done Than Perfect

AI Chapters

AI Insights

Reviews