<p>How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.</p><p><a href="https://userlist.com/podcast/implementing-self-service-with-franciska-dethlefsen/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://amplitude.com/">Amplitude</a></li><li><a href="https://academy.amplitude.com/">Amplitude Academy</a></li><li><a href="https://community.amplitude.com/">Amplitude Community</a></li><li><a href="https://amplitude.com/plus">Check out their Plus Plan</a></li><li><a href="https://amplitude.com/startups">Read more about their Startup Program</a></li><li><a href="https://www.linkedin.com/in/franciskadethlefsen/">Follow Franciska on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p>


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