<p>Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.</p><p><a href="https://userlist.com/podcast/lifecycle-marketing-with-nout-boctor-smith/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://www.ninelivesdigital.com/">Nine Lives Digital</a></li><li><a href="https://www.pendo.io/glossary/product-led-growth/">What is Product-led Growth?</a></li><li><a href="https://blog.hubspot.com/marketing/account-based-marketing-guide">The Ultimate Guide to Account-Based Marketing</a></li><li><a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt/">B2B Marketing Attribution with Steffen Hedebrandt</a></li><li><a href="https://www.linkedin.com/in/noutboctorsmith/">Connect with Nout on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p>


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