<p>How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.</p><p><a href="https://userlist.com/podcast/measuring-paid-media-for-saas-with-barbara-galiza/">Visit our website</a> for the detailed episode recap with key learnings.</p><ul><li><a href="https://www.021newsletter.com/p/data-discrepancies-in-marketing-sources">Data Discrepancies in Marketing Sources</a></li><li><a href="https://snowplow.io/">Snowplow</a>, <a href="https://segment.com/">Segment</a> – data platforms</li><li><a href="https://www.datacamp.com/tutorial/decoding-marketing-mix-modeling-a-complete-guide">Decoding Marketing Mix Modeling: A Complete Guide</a></li><li><a href="https://disruptivedigital.agency/what-is-geolift/">GeoLift</a>, <a href="https://www.measured.com/faq/holdout-test/">Holdout</a> – types of tests</li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="https://www.021newsletter.com/p/privacy-changes-businesses-consumers-advertising">The consequences of privacy features and regulations for consumers</a></li><li><a href="https://www.021newsletter.com/">021 Newsletter</a></li><li><a href="https://www.linkedin.com/in/barbara-galiza/">Follow Barbara on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p>


Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Measuring Paid Media for SaaS with Barbara Galiza

Better Done Than Perfect

AI Chapters

AI Insights

Reviews