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The Unofficial Shopify Podcast

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Kurt Elster, Paul Reda

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

#510

Why Your Creative Strategy Is Burning Cash

"Do you care enough about new customer acquisition? What you care about shows up based off... more

09 Dec 2025

55 MINS

55:54

09 Dec 2025

#509

She Sold 250K Shampoo Bars Without Amazon or Ads

Kate Assaraf tried every plastic-free shampoo bar on the market. They sat in her shower li... more

02 Dec 2025

48 MINS

48:51

02 Dec 2025

#508

What Discounts Actually Make People Buy (Study)

There's this thing that happens when you run an e-commerce store. You know you need to dis... more

25 Nov 2025

41 MINS

41:08

25 Nov 2025

#507

This Founder Automated Influencer Outreach Completely

So there's this guy, Bora Celik. Software engineer, thirty years in the game. Last year he... more

18 Nov 2025

45 MINS

45:44

18 Nov 2025

#506

Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken suppl... more

11 Nov 2025

48 MINS

48:43

11 Nov 2025

#505

What's New in Shopify: November 2025

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and... more

04 Nov 2025

35 MINS

35:21

04 Nov 2025

#504

Black Friday Starts Early: The 3-Week Email Strategy

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five... more

28 Oct 2025

50 MINS

50:59

28 Oct 2025

#503

Accessibility: Bet Hannon's 4-Step Fix

"These tools rely on automation that only catches 30% of issues. And for blind users with ... more

21 Oct 2025

44 MINS

44:52

21 Oct 2025

#502

Smart Marketer Live 2025

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agen... more

14 Oct 2025

57 MINS

57:26

14 Oct 2025

#501

Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives

So there's this baseball media company. They make shirts about guys with nicknames like "T... more

07 Oct 2025

40 MINS

40:53

07 Oct 2025

#500

SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are rea... more

30 Sep 2025

51 MINS

51:54

30 Sep 2025

#499

Jamil Bhuya: Why Store Owners Can't See Conversion Killers

Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, b... more

23 Sep 2025

49 MINS

49:15

23 Sep 2025

#498

Bots, Fraud, & Other Online Store BS

We're seeing 10x more bots than humans on client stores. Fraudsters are buying your cheape... more

16 Sep 2025

43 MINS

43:12

16 Sep 2025

#497

The $720K Exit That Disappeared

"I'm not very good at success. That's something I learned as part of this." Ben Knegendorf... more

09 Sep 2025

43 MINS

43:44

09 Sep 2025

#496

They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

Also available on YouTube: [youtu.be/gGdS45JY2Yo] (https://youtu.be/gGdS45JY2Yo) Andrew L... more

02 Sep 2025

48 MINS

48:23

02 Sep 2025

#495

Why Shopify's Shipping Just Got Way Better

Also on YouTube: [youtu.be/56r_UJZbtLg] (https://youtu.be/56r_UJZbtLg) "We want to make s... more

26 Aug 2025

42 MINS

42:28

26 Aug 2025

#494

Ex-Supps CMO's Counter-Intuitive Growth Strategies

Also available on YouTube: [youtu.be/0HHJ5tONfVo] (https://youtu.be/0HHJ5tONfVo) Most Sho... more

19 Aug 2025

58 MINS

58:03

19 Aug 2025

#493

The £500K Exit That Saved Jayden Clark's Sanity

Also on YouTube: YouTube: <a>youtu.be/p1PO9o9Se5o</a> "I'm not very good at success. That'... more

12 Aug 2025

56 MINS

56:31

12 Aug 2025

#492

How Portland Leather Hit $500M + Top 50 on Shopify

Also on YouTube: [youtu.be/nckQhAvYA-Q] (https://youtu.be/nckQhAvYA-Q) "We'll have done o... more

05 Aug 2025

48 MINS

48:35

05 Aug 2025

#491

How Shine Supply Hit $7M/yr Without Paid Ads

Also Available on YouTube: [youtu.be/_nqN9HyOpxM] (https://youtu.be/_nqN9HyOpxM) What hap... more

29 Jul 2025

36 MINS

36:01

29 Jul 2025

#490

Viral Mattress Ads & Crowdfunding

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your br... more

22 Jul 2025

48 MINS

48:14

22 Jul 2025

#489

What 20M Shopify Surveys Reveal About Attribution

Watch the video interview on YouTube: [https://youtu.be/TMVqWfaddG8] (https://youtu.be/TMV... more

15 Jul 2025

43 MINS

43:17

15 Jul 2025

#488

Top Shopify Conversion Mistakes

[Also on YouTube...] (https://youtu.be/Ha6spU4Weyo) What’s really holding your Shopify st... more

08 Jul 2025

47 MINS

47:43

08 Jul 2025

#487

SEO for AI: What Works, What’s Snake Oil

Available on YouTube: [youtu.be/qdpFmuFD8yE] (https://youtu.be/qdpFmuFD8yE) Shopify merch... more

01 Jul 2025

43 MINS

43:13

01 Jul 2025

#486

How Divorce, Cancer, and TikTok Built a Shopify Brand

Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with d... more

24 Jun 2025

49 MINS

49:22

24 Jun 2025

#485

Shopify POS V10: What’s New?

Also on YouTube: [youtu.be/4lOLw1k4ocA] (https://youtu.be/4lOLw1k4ocA) Shopify VP of Reta... more

17 Jun 2025

39 MINS

39:19

17 Jun 2025

#484

Inside Shopify Editions.dev 2025

[Watch on YouTube] (https://www.youtube.com/playlist?list=PLgcA1kasijIkpxgh9Lbu5VriNeFH1pB... more

10 Jun 2025

59 MINS

59:57

10 Jun 2025

#483

How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

What if your Shopify brand could sell 16 million cans and hit $28M in its first full year?... more

03 Jun 2025

37 MINS

37:27

03 Jun 2025

#482

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

Also on YouTube: [https://youtu.be/fXKVcwl8FS8] (https://youtu.be/fXKVcwl8FS8) How a BOGO... more

27 May 2025

51 MINS

51:42

27 May 2025

#481

SEO in 2025: What Still Works for Shopify

Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites... more

20 May 2025

50 MINS

50:39

20 May 2025

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#510

Why Your Creative Strategy Is Burning Cash

#509

She Sold 250K Shampoo Bars Without Amazon or Ads

#508

What Discounts Actually Make People Buy (Study)

#507

This Founder Automated Influencer Outreach Completely

#506

Buff Clucks: From Homework Assignment to 7-Figure Chicken Brand

#505

What's New in Shopify: November 2025

#504

Black Friday Starts Early: The 3-Week Email Strategy

#503

Accessibility: Bet Hannon's 4-Step Fix

#502

Smart Marketer Live 2025

#501

Jomboy's 3-in-1 Store + ChatGPT Shopping Arrives

#500

SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

#499

Jamil Bhuya: Why Store Owners Can't See Conversion Killers

#498

Bots, Fraud, & Other Online Store BS

#497

The $720K Exit That Disappeared

#496

They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

#495

Why Shopify's Shipping Just Got Way Better

#494

Ex-Supps CMO's Counter-Intuitive Growth Strategies

#493

The £500K Exit That Saved Jayden Clark's Sanity

#492

How Portland Leather Hit $500M + Top 50 on Shopify

#491

How Shine Supply Hit $7M/yr Without Paid Ads

#490

Viral Mattress Ads & Crowdfunding

#489

What 20M Shopify Surveys Reveal About Attribution

#488

Top Shopify Conversion Mistakes

#487

SEO for AI: What Works, What’s Snake Oil

#486

How Divorce, Cancer, and TikTok Built a Shopify Brand

#485

Shopify POS V10: What’s New?

#484

Inside Shopify Editions.dev 2025

#483

How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify

#482

How a BOGO Deal Bootstrapped Neven Eyewear to Millions

#481

SEO in 2025: What Still Works for Shopify