What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.Show Links<ul><li>Aaron Nosbisch: <a href="https://twitter.com/AaronJNosbisch">https://twitter.com/AaronJNosbisch</a></li><li>BRĒZ: <a href="https://drinkbrez.com">https://drinkbrez.com</a></li><li>Lucyd: <a href="https://www.wearelucyd.com">https://www.wearelucyd.com</a></li></ul>Sponsors:<ul><li><a href="http://zipify.com/KURT">Zipify</a> – Build high-converting sales funnels</li><li><a href="https://cleverific.com/unofficial">Cleverific</a> – Smart order editing for Shopify</li><li><a href="https://www.viralsweep.com/">Viralsweep</a> – Create sweepstakes, contests, and giveaways.</li></ul>Work with Kurt:<ul><li>Grow your Shopify store: <a href="https://ethercycle.com/apply">https://ethercycle.com/apply</a></li><li>Join the newsletter: <a href="https://kurtelster.com/">https://kurtelster.com/</a></li></ul>Subscribe for more Shopify founder stories.

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