Also Available on YouTube: <a href="https://youtu.be/_nqN9HyOpxM">youtu.be/_nqN9HyOpxM</a>What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.No paid ads until last month. No Amazon. No selling out to scale.Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.<h2>Key Takeaways:</h2><ul><li>How to build 80k Instagram followers organically</li><li>The ASMR video strategy getting thousands of views</li><li>Review incentive system that drives social proof</li><li>Why they refused millions in Amazon revenue</li><li>Klaviyo automation that actually converts</li><li>Building authentic brand community on Shopify</li></ul>Fair warning: you'll want to detail your car after this one.<h2>Sponsors:</h2>Swym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURT<h2>Guest Links:</h2>Shine Supply - Colby's detailing brandshinesupply.comShine Supply Instagram - 80k followers, zero adsinstagram.com/shinesupply<h2>Mentioned Tools:</h2>Shopify - Ecommerce platformshopify.comKlaviyo - Email marketing automationklaviyo.comLoox Reviews - Photo review systemloox.app<h2>Work With Kurt:</h2>Apply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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