Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:<ul><li><a href="http://getswym.com/kurt">Swym</a> – Wishlists, Back in Stock alerts, & more</li><li><a href="https://cleverific.com/unofficial">Cleverific</a> – Smart order editing for Shopify</li><li><a href="http://zipify.com/KURT">Zipify</a> – Build high-converting sales funnels</li></ul>Links & Resources:<ul><li><a href="https://www.linkedin.com/in/bryantgarvin/">Bryant Garvin on LinkedIn</a></li><li><a href="https://ozlosleep.com">Ozlo Sleep</a></li><li><a href="https://purple.com">Purple Mattress</a></li><li><a href="https://groovelife.com">Groove Life</a></li></ul>Work with Kurt<ul><li><a href="https://ethercycle.com/wprk">Work</a></li><li><a href="https://ethercycle.com/apply">Apply</a></li><li><a href="https://kurtelster.com/">Newsletter</a></li></ul>

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