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Making Sense of Martech podcast

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Making Sense of Martech

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·

  Juan Mendoza + Jacqueline Freedman  

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

 

All

Progress

Duration

Release Date

#89

Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO

"Marketing to marketers is the dream job, but it makes everything that much more high stak... more

10 Dec 2025

28 MINS

28:36

10 Dec 2025

#88

Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings

"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlord... more

03 Dec 2025

50 MINS

50:59

03 Dec 2025

#87

Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox...

"If you're not treating deliverability as revenue insurance, you're already losing money."... more

26 Nov 2025

34 MINS

34:14

26 Nov 2025

#86

Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop

"Zero party data reflects what customers say they want; first party data reveals what they... more

19 Nov 2025

40 MINS

40:09

19 Nov 2025

#85

AI's Report Card, The BFCM Machine, & Why Attribution Sucks

"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — Jua... more

12 Nov 2025

52 MINS

52:36

12 Nov 2025

#84

Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce

"Curiosity is the number one trait I'm looking for when hiring." — Brian Minick Jacqueline... more

05 Nov 2025

46 MINS

46:03

05 Nov 2025

#83

Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis

"You're supposed to be your customer relationship management platform of the era, and you'... more

29 Oct 2025

41 MINS

41:23

29 Oct 2025

#82

Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK

"Marketing engineers are the lovechild of marketers, product managers, and software engine... more

22 Oct 2025

31 MINS

31:05

22 Oct 2025

#81

Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI

"Don't be the Taylor Swift of Martech." - Jacqueline Freedman Jacqueline and Juan break do... more

15 Oct 2025

33 MINS

33:37

15 Oct 2025

#80

The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs

"There's a big difference between consent and attention — you still have to earn the atten... more

08 Oct 2025

37 MINS

37:40

08 Oct 2025

#79

Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly

"No one's data is perfect. I think the biggest challenge though ends up being more people,... more

01 Oct 2025

43 MINS

43:07

01 Oct 2025

#78

WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang

"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we mana... more

24 Sep 2025

47 MINS

47:18

24 Sep 2025

#77

From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM

"If you empower your team to make their own decisions, they're just more motivated—and tha... more

17 Sep 2025

46 MINS

46:42

17 Sep 2025

#76

Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe

"We see the future of digital experiences as living — personalized and self-improving 24/7... more

10 Sep 2025

30 MINS

30:56

10 Sep 2025

#75

Trapped by Tech? Data as an Asset, and Smarter CDP Investments

In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelm... more

03 Sep 2025

42 MINS

42:53

03 Sep 2025

#74

Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive

"Design thinking isn't just about aesthetics - it's about solving the right problems with ... more

27 Aug 2025

41 MINS

41:48

27 Aug 2025

#73

Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In

"The most important conversations about your career are happening when you're not in the r... more

20 Aug 2025

26 MINS

26:13

20 Aug 2025

#72

Inside Iterable: Exclusive Interview with New CEO Sam Allen

"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood In his f... more

20 Aug 2025

38 MINS

38:50

20 Aug 2025

#71

Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future

Martech is in upheaval: welcome to your must-listen podcast to understand the current stat... more

20 Aug 2025

36 MINS

36:10

20 Aug 2025

#70

The Resurrection

Are you overwhelmed by the ever-changing world of marketing technology? Searching for clar... more

06 Aug 2025

00 MINS

00:37

06 Aug 2025

#69

TMW Case Study #004 | Building a better data foundation by HP

From third-party to first-party: Building a better data foundation What do you think of wh... more

19 Nov 2024

38 MINS

38:15

19 Nov 2024

#68

TMW Case Study #001 | Scaling Martech QA with computer vision and robots

Welcome to our very first TMW case study! Kicking off this series, we're featuring [Rappi]... more

29 Mar 2024

1 HR 26 MINS

1:26:15

29 Mar 2024

#67

Making Sense of Martech Special Announcement

Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024

06 Feb 2024

03 MINS

03:47

06 Feb 2024

#66

#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel

A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we're joined ... more

23 Jan 2024

1 HR 12 MINS

1:12:41

23 Jan 2024

#65

#65 | Rohit Maheswaran on the shifting sands of attribution

A conversation with Rohit Maheswaran. In this episode we're joined by Rohit Maheswaran, th... more

02 Jan 2024

49 MINS

49:15

02 Jan 2024

#64

#64 | Cory Munchbach on the life of a Martech CEO

A conversation with Cory Munchbach. In this episode we're joined by Cory Munchbach. Cory i... more

19 Dec 2023

1 HR 05 MINS

1:05:48

19 Dec 2023

#63

#63 | Chris Baker on the promise and peril of Generative AI for marketing

A conversation with Chris Baker. In this episode we're joined by Chris Baker. Chris is the... more

19 Dec 2023

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19 Dec 2023

#62

#62 | Lauren Maffeo on designing data governance for good

A conversation with Lauren Maffeo. In this episode we're joined by Lauren Maffeo. Lauren i... more

14 Nov 2023

1 HR 03 MINS

1:03:02

14 Nov 2023

#61

#61 | Ari Paparo on the fool's errand of media

A conversation with Ari Paparo. In this episode we're joined by Ari Paparo the famous host... more

24 Oct 2023

1 HR 15 MINS

1:15:43

24 Oct 2023