A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. 
In this episode we’re joined by <a href="https://www.linkedin.com/in/tim-mason-440488106/?originalSubdomain=uk" rel="noopener noreferrer">Tim Mason </a>and <a href="https://www.linkedin.com/in/sarahelizabethjarvis/" rel="noopener noreferrer">Sarah Jarvis</a> . Tim is the CEO of <a href="https://www.eagleeye.com/en-gb" rel="noopener noreferrer">Eagle Eye</a>, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and CMO of Tesco UK PLC. Sarah Jarvis is a senior marketer, also at Eagle Eye, and a regular contributor to Forbes UK. Both are the authors of the recently released 2nd edition of <a href="https://www.lbbonline.com/news/omnichannel-retail-how-to-build-winning-stores-in-a-digital-world" rel="noopener noreferrer">Omnichannel Retail: How to Build Winning Stores in a Digital World</a>. 
In this episode, we delve into the multifaceted concept of Omnichannel, exploring its definition, and we hear Tim and Sarah’s case for its importance. We also discuss the ethical considerations businesses face in the pursuit of omniscient customer knowledge, offering insights into responsible practices amid growing data privacy concerns. Additionally, we explore successful examples of companies implementing omnichannel strategies and examine the challenges organizations encounter when introducing omnichannel to their businesses, along with strategies to overcome internal hurdles.

Listen on<a href="https://podcasts.apple.com/au/podcast/making-sense-of-martech/id1553198974">⁠⁠ Apple⁠⁠</a>,<a href="https://open.spotify.com/show/6QxZkQ8WK2FqmYncSfztcy">⁠⁠ Spotify⁠⁠</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80YjhiMTA2NC9wb2RjYXN0L3Jzcw==">⁠⁠ Google⁠⁠</a>, and <a href="https://anchor.fm/juan-mendoza93">⁠⁠everywhere else.⁠⁠</a> 
<ul>
 <li>Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="http://www.themartechweekly.com/msom-62-lauren-maffeo/">⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li>
 <li>Follow Juan Mendoza on <a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/?originalSubdomain=au">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>and <a href="https://twitter.com/JU4NMEND0Z4">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>.</li>
 <li>Listen on<a href="https://podcasts.apple.com/au/podcast/making-sense-of-martech/id1553198974">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>,<a href="https://open.spotify.com/show/6QxZkQ8WK2FqmYncSfztcy">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80YjhiMTA2NC9wb2RjYXN0L3Jzcw==">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>, and <a href="https://anchor.fm/juan-mendoza93">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li>
 <li>You can find Tim Mason on <a href="https://www.linkedin.com/in/tim-mason-440488106/?originalSubdomain=uk" rel="noreferrer">LinkedIn</a> and Sarah Jarvis also on <a href="https://www.linkedin.com/in/sarahelizabethjarvis/" rel="noreferrer">LinkedIn</a></li>
</ul>

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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel

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