In this episode of Making Sense of MarTech – Office Hours Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech World Forum London 2025, and dive into AI adoption, vendor dependency, and the evolving world of customer data platforms (CDPs). Key Talking Points <ul data-start="625" data-end="1152"> <li data-start="625" data-end="743"> Podcast launch success & what’s next: global reach, sponsorship buzz, and better audio quality coming January 2025 </li> <li data-start="744" data-end="849"> Martech World Forum London 2025: key speakers, VIP dinner, and how to network with enterprise leaders </li> <li data-start="850" data-end="905"> Vendor partnerships: the dark side of over-reliance </li> <li data-start="906" data-end="978"> Generative AI’s harsh reality check (only 5% of deployments succeed) </li> <li data-start="979" data-end="1015"> The future of CDP pricing models </li> <li data-start="1016" data-end="1075"> Hot takes: Pepsi’s $57M AI ad vs Wendy’s viral comeback </li> <li data-start="1076" data-end="1152"> Lessons from the field: failed CDPs, misfired campaigns, and confessions </li> </ul> Key Takeaways <ul data-start="1179" data-end="1521"> <li data-start="1179" data-end="1239"> AI hype vs reality: start with small, measurable pilots. </li> <li data-start="1240" data-end="1291"> Vendor partnerships should empower, not entrap. </li> <li data-start="1292" data-end="1370"> Treat customer data like a valuable asset: maintain, enrich, and activate. </li> <li data-start="1371" data-end="1447"> CDP pricing is shifting toward enriched profiles and behaviour triggers. </li> <li data-start="1448" data-end="1521"> Fast, authentic engagement often outperforms big-budget AI campaigns. </li> </ul> Timestamps & Highlights [00:00] Podcast launch success — global listener surge, sponsorship buzz, and audio upgrades for 2025 [02:11] Martech World Forum London 2025 — event near Marble Arch, VIP dinner, and featured speakers [03:32] Vendor partnerships — necessary evil or obstacle? (Salesforce lock-in example) [14:46] Generative AI reality check — only 5% succeed; Rappi case study; Gartner disillusionment [24:29] CDP pricing evolution — from storage-based to profile/event-based models [32:03] Hot take: Pepsi’s $57M AI campaign vs Wendy’s $9 clapback [35:17] Pawan Verma on customer decisioning — brand vs vendor maturity [38:03] Question of the Week — diagnosing failed CDPs before replacing [40:51] Confession Corner — Zapier mishap and missed campaign sends Why You Should Listen If you’re an enterprise marketing leader or Martech practitioner, this episode will give you: <ul data-start="2449" data-end="2630"> <li data-start="2449" data-end="2497"> Insider knowledge on 2025 Martech strategies </li> <li data-start="2498" data-end="2543"> Real-world AI lessons with measurable ROI </li> <li data-start="2544" data-end="2581"> Advice on avoiding vendor lock-in </li> <li data-start="2582" data-end="2630"> A sneak peek at the Martech World Forum 2025 </li> </ul> Ways to Connect <ul class="ul1"> <li class="li1">Subscribe to the podcast: <a href= "https://themartechweekly.com/podcast/">Making Sense of MarTech</a></li> <li class="li1">Join the conversation: LinkedIn – <a href= "https://www.linkedin.com/in/juan-mendoza-2b3a63a4/">Juan Mendoza</a> | LinkedIn – <a href= "https://www.linkedin.com/in/jacquelinefreedman/">Jacqueline Freedman</a></li> <li class="li1">Register for Martech World Forum 2025: <a href= "https://themartechweekly.com/martech-world-forum/#Locations">Event Info & Tickets</a></li> </ul> Submit your confession or question for the next episode: <a href= "https://themartechweekly.com/podcast/confession-corner/">Submit Here</a>

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