FINITE: B2B Marketing Podcast for Tech, Software & SaaS podcast

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

 

#177

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

This week, we get meta, discussing the strategy and execution behind high-impact B2B podca... more

01 Dec 2025

28 MINS

28:09

01 Dec 2025


#176

#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

Humanisation in B2B marketing almost feels like a buzzword.  But the sentiment behind it i... more

10 Nov 2025

26 MINS

26:51

10 Nov 2025


#175

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata

<a href='https://www.linkedin.com/in/steffenhedebrandt/'>Steffen Hedebrandt</a>, CMO and C... more

27 Oct 2025

29 MINS

29:15

27 Oct 2025


#174

#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice

<a href='https://www.linkedin.com/in/willgardiner/'>Will Gardiner</a>, our guest today, ha... more

13 Oct 2025

33 MINS

33:39

13 Oct 2025


#173

#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

In light of AI search, is SEO dead? Not so fast.  <a href='http://clarity.global'>Clarity’... more

29 Sep 2025

26 MINS

26:27

29 Sep 2025


#172

#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Mar...

For years, B2B leaders have preached the importance of breaking down organisational silos,... more

15 Sep 2025

28 MINS

28:49

15 Sep 2025


#171

#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee

AI is significantly reshaping B2B marketing, potentially leaving you excited about the fut... more

01 Sep 2025

34 MINS

34:59

01 Sep 2025


#170

#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red H...

In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marke... more

21 Jul 2025

26 MINS

26:13

21 Jul 2025


#169

#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Mar...

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearl... more

08 Jul 2025

28 MINS

28:20

08 Jul 2025


#168

#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifem...

Are your customers conservative or liberal? And does it matter?  Yes! Political ideology i... more

23 Jun 2025

33 MINS

33:40

23 Jun 2025


#167

#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Glob...

After a short break, the FINITE Podcast is back with a must-listen episode!  This week, we... more

26 May 2025

35 MINS

35:06

26 May 2025


#166

#166 - Growing a team with Johnathan Grzybowski, Founder of Penji

In this interesting episode, we sit down with <a href='https://www.linkedin.com/in/grzybow... more

14 Apr 2025

30 MINS

30:38

14 Apr 2025


#165

#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain in...

In this episode, Jodi talks to <a href='https://www.linkedin.com/in/benjamin-b-bargetzi/'>... more

24 Mar 2025

33 MINS

33:04

24 Mar 2025


#164

#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable

In this episode, we dive into the remarkable journey of <a href='https://www.linkedin.com/... more

10 Mar 2025

29 MINS

29:25

10 Mar 2025


#163

#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden ...

Stand out in a competitive market with market intelligence insights.  On this episode, we'... more

17 Feb 2025

29 MINS

29:20

17 Feb 2025


#162

#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Market...

Get insight into the next evolution in marketing with <a href='https://www.linkedin.com/in... more

03 Feb 2025

42 MINS

42:47

03 Feb 2025


#161

#162 - How to think about marketing strategy with Colin Lewis

This episode provides a breakdown of strategy - how to think about strategy to get interna... more

30 Dec 2024

34 MINS

34:10

30 Dec 2024