AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to operate in one. You’ll hear from the highly entrepreneurial, <a href='https://www.linkedin.com/in/guymarion/'>Guy Marion</a>, CMO at <a href='https://www.chargebee.com/'>Chargebee</a>, to unpack how he’s moving fast, and thoughtfully, on an AI-first strategy, including major team restructures and exciting workflows. Guy shares what has changed, what has improved, and how his team feels about the transition. What you’ll learn:<ul><li>How a CMO approached an AI-driven team restructure - what was enhanced, what was created, and why.</li><li>Practical ways AI increases marketing effectiveness across the funnel.</li><li>Tactics for driving adoption - onboarding, enablement, and change management. </li><li>What AI can't replace, and blending creativity with speed.</li><li>How to rethink workflows and metrics for an AI-collaborative future.</li></ul>Note: We’re not advocating broad team restructures. Guy’s approach was designed for Chargebee’s specific context. Our goal is to give you a clear, candid look at an AI-first marketing team, so the future feels less scary and far more proactive.

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#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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