This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with <a href='https://www.linkedin.com/in/anne-feuss/'>Anne Feuss</a>, Co-founder of <a href='https://www.podpeople.com/'>PodPeople</a>, an agency that produces top-ranking shows for clients like Google and HBO.Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:<ul><li>Finding the right host and hook to make technical content compelling.</li><li>The essential move from audio-only to video-first podcasting.</li><li>Tying content efforts to commercial impact and pipeline growth.</li></ul>Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

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#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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