<a href='https://www.linkedin.com/in/willgardiner/'>Will Gardiner</a>, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! He’s got the experience to prove it. Will Gardiner is CMO at <a href='https://www.vertice.one/'>Vertice</a>, the UK’s fastest growing scale-up in 2025. They’re growing fast, and it’s not just because of a good product or positioning. Will’s approach to marketing prioritises high-quality, resonant thought leadership across all digital channels. He employs creativity, data, and emerging channels such as influencer marketing to achieve immense marketing impact. You’ll learn from a marketer cracking the code for growth in 2025, with tactical tips for your own strategy.

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#174 - Old School PR is the Key to B2B Marketing in 2025 with Will Gardiner, CMO at Vertice

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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