Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from <a href='https://www.linkedin.com/in/deematamimi/'>Deema Tamimi</a>, VP Marketing at <a href='https://www.thebrief.ai/'>The Brief</a>, who recently undertook a rebranding project that was fuelled with humanity.

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#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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