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The Rock Fight: Outdoor Industry & Adventure Sports Commentary podcast

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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

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·

  Colin True - outdoor industry journalist  

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.

 

All

Progress

Duration

Release Date

#276

Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Colin opens the show discussing Polartec's recent [announcement] (https://www.outdoorsportswire.com/polartec-shed-less-technology-debuts-in-market-with-forloh/) of their Shed Less fleece, a fabric that, according to the brand, reduces microfiber shedding by up to 85%. Drawing on his experience, Colin offers insights into the challenges ingredient brands face when developing innovative products, especially given the outdoor apparel industry's tendency to prioritize cost over performance. This approach often causes product messaging, like the press release for Shed Less, to come across as greenwashing rather than true innovation. Finally, Colin concludes with The Parting Shot and a tribute to JanSport co-founder Murray McCory, who recently passed away. Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [Outdoor Business Alliance Hurricane Relief Fund] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

11 Nov 2024

20 MINS

20:07

11 Nov 2024

#275

Brand Updates & Other Insights with the Outdoor Industry's Consigliere

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately. Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mountain Hardwear, and Columbia's new creative push examples their conversation explores the importance of maintaining a connection to a brand's roots and the risks associated with prioritizing short-term financial gains over long-term brand health. They also look at why a brand like Vasque failed when they maintained the same ownership over their lifetime. Additionally, Eoin highlights the growing opportunity in the secondhand market, emphasizing its potential to make outdoor gear more accessible to younger consumers while fostering sustainability. Lastly Eoin offers his initial thoughts of what to expect the outdoor industry should expect from a second Trump presidency and why we need to prioritize sustainability, conservation, and inclusivity. Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [Outdoor Business Alliance Hurricane Relief Fund] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

08 Nov 2024

46 MINS

46:15

08 Nov 2024

#274

Climate Change Claims French Ski Resort, Congress Gets Graded & Gravel Bikes Get Bouncier

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through topics and headlines to come out of the outdoor adventure community over the past week or so including a French ski resort that has closed due to climate change, grades for Congress when it comes to National Parks, and Hipcamp's acquisition of BookOutdoors. Here's the full list of topics with time codes: ---4:49 - Congress gets [graded] (https://www.nationalparkstraveler.org/2024/11/heading-polls-heres-how-congress-has-voted-national-parks-issues) on their record when it comes to National Parks ---11:51 - Specialized releases [new] (https://gearjunkie.com/biking/gravel/specialized-diverge-str-expert-review) suspension technology for Gravel Bikes ---20:19 - Hipcamp [acquires] (https://www.outdoorsportswire.com/hipcamp-acquires-bookoutdoors-to-meet-strong-demand-for-campgrounds-with-amenities/) Bookoutdoors ---25:50 - French ski resort Alpe du Grande Serre [shuts down] (https://www.yahoo.com/news/major-ski-resort-announces-immediate-103024372.html?_ga=2.70414928.1557645856.1730731902-359821395.1702486413) due to impacts from climate change ---34:08 - The Parting Shot Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [Outdoor Business Alliance Hurricane Relief Fund] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

06 Nov 2024

45 MINS

45:27

06 Nov 2024

#273

HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings [report] (https://sgbonline.com/crocs-brand-continues-strong-international-growth-in-q3-as-heydude-falls-again/) from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well. Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs. They then comment on a listener email that identified [prAna] (https://www.prana.com/) as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to. Finally they talk about Vans entry into the technical hiking market with their new [shoe] (https://www.gearpatrol.com/style/otw-old-skool-36-trail-vibram/?_ga=2.143660343.369092215.1730578835-1150454779.1730578835) that is based on the classic Old Skool. Lastly they wrap things up with their Parting Shots! Chapters: ---01:49 - Will HeyDude end up being worth the $2.5 Billion it was bought for? ---21:37 - Prana: The Zombie Brand of the Outdoor Industry ---30:24 - Vans Enters the Hiking Shoe Market ---38:15 - The Parting Shot Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [Outdoor Business Alliance Hurricane Relief Fund] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

04 Nov 2024

43 MINS

43:27

04 Nov 2024

#272

A New Outdoor Brand For The "New Woman In The Outdoors"

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of [SENIQ] (https://seniqbrand.com/) ; a new brand focused on making outdoor apparel for women. It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go. That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist. On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman. Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [https://outdoorbusinessalliance.org/] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

01 Nov 2024

48 MINS

48:35

01 Nov 2024

#271

Friday the 13th: The 2024 Halloween Special!

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was [The Blair Witch Project] (https://player.captivate.fm/episode/914d505a-e78c-4ff1-86b4-5834af761a1a/) this year? The original Friday the 13th! They start the show by talking about a couple of headlines to come out of the outdoor community in the past week including an Australian [hiker] (https://www.theinertia.com/mountain/a-hiker-got-trapped-upside-down-between-boulders-for-7-hours-trying-to-get-her-phone/) was caught upside down for 7 hours and a new AI that has a [soft spot] (https://futurism.com/the-byte/claude-ai-bored-demonstration) for wild places. Then they delve into their annual Halloween tradition of reviewing an outdoor-themed horror movie, this year focusing on the original 1980 classic, "Friday the 13th." As they dissect the film, they explore its themes, the outdoor setting, and share personal reflections on how it surprisingly evokes a desire to connect with nature and the outdoors. Finally they determine their favorite use of outdoor gear, and finally answer the question: does this movie make you want to go outside? Lastly, they wrap up the show with their Parting Shots where Justin has election fatigue and Colin wants new holiday decorations. Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [https://outdoorbusinessalliance.org/] (https://outdoorbusinessalliance.org/) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

30 Oct 2024

47 MINS

47:28

30 Oct 2024

#270

Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings [report] (https://sgbonline.com/outdoor-recreation-continues-downward-spiral-for-newell-brands-in-q3/) from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity. Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners ( [here's] (https://www.youtube.com/watch?v=y3FkyPVKHPA) that Super Bowl ad they talk about). The pair also discuss the recent earnings [report] (https://thedaily.outdoorretailer.com/news/brands-and-retailers/hoka-sends-sales-surging-at-deckers-brands-in-second-quarter/) that show Hoka's growth continuing to the point where they are now a $2b brand and the [news] (https://thedaily.outdoorretailer.com/news/brands-and-retailers/dicks-sporting-goods-to-shrink-public-lands-store-count/) that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted). The wrap things up with their Parting Shots where Dave talks about the [new] (https://thedaily.outdoorretailer.com/news/brands-and-retailers/columbia-sportswear-hires-new-marketing-svp-and-new-creative-agency-for-brand-refresh/) creative team at Columbia and Colin throws a fit about a [new] (https://sgbonline.com/crocs-unleashes-crocs-for-dogs-in-partnership-with-bark/) Crocs collaborator. Chapters: ---01:42 - How Marmot became a zombie. ---26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu? ---30:53 - Dick's to close Public Lands ---36:24 - The Parting Shot! Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

28 Oct 2024

43 MINS

43:27

28 Oct 2024

#269

Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing!

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry. Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The episode also delves into the implications of new legislation in California, SB707, which holds producers accountable for their textile waste. They also discuss Sophie's coverage of the [Trashie] (https://atmos.earth/can-trashie-solve-fashions-waste-problem/) program, which aims to tackle fashion waste while raising questions about consumer behavior and responsibility. Lastly they wrap things up with another edition of This Week In Greenwashing! Chapters: ---02:27 - Exploring Upcycling and Recommerce ---14:00 - California's New Textile Legislation ---23:52 - Understanding the 'Trashy' Take Back Program ---34:07 - This Week in Greenwashing Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

25 Oct 2024

41 MINS

41:03

25 Oct 2024

#268

The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner!

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Paddy O'Connell returns for his record setting 6th appearance! He joins Colin & Justin to talk about the production of season 2 of his show "PaddyO Sucks At..." and sticks around to chat about some adventure headlines to come out of the outdoor community. Three hosts means three Parting Shots. And for his, PaddyO saves the best for last. Want to skip around? Here are the topics that the trio cover: ---04:50 - Season Two of "PaddyO Sucks At..." ---21:00 - Ultrarunner Michelino Sunseri faces [charges] (https://www.nationalparkstraveler.org/2024/10/runner-who-was-denied-grand-teton-speed-record-now-facing-charges) for his FKT attempt on the Grand Teton. Should he serve time? ---27:13 - The [discovery] (https://www.nationalgeographic.com/adventure/article/sandy-irvine-body-found-everest) of Andrew "Sandy" Irvine's foot and boot on Mount Everest. Will there be a movie? ---31:58 - Can you hack being in the backcountry with [all] (https://explorersweb.com/mosquitoes-and-black-flies-how-they-find-you-how-to-keep-them-away-and-more/) of the mosquitos and black flies? ---36:13 - The [return] (https://sgbonline.com/the-picklr-is-expanding-its-pickleball-format-into-canada/) of PICKLEBALL CORNER! ---40:59 - The Parting Shot! Colin: Justice for Statler & Waldorf; Justin: No Seriously, Don't Text Me During Sports, Paddy: Fuck Ski Town Localism Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

23 Oct 2024

50 MINS

50:08

23 Oct 2024

#267

Vasque's Downfall: A Cautionary Tale For Outdoor Brands

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin kicks off the show talking about the [decision] (https://sgbonline.com/vasque-goes-out-of-business/) by Red Wing to sunset the Vasque brand. Colin and Producer Dave delve into the historical significance of Vasque, a company that since 1964 has played a crucial role in shaping outdoor footwear in the US. They examine the trajectory of the brand, from its early innovations, such as the iconic Sundowner boot, to its struggles with brand identity and market competition. The duo then talk about Nike's [decision] (https://sgbonline.com/nike-eyes-return-to-outdoor-business/) to utilize their ACG line to revitalize their international business before wrapping things up with their parting shots. Here's the Nike ACG history [article] (https://www.rockfight.co/post/nike-a-to-the-cg?utm_campaign=fcb5f554-09d2-4396-8830-9a6983b2ec7c&utm_source=so&utm_medium=mail&cid=4bd4a630-688f-4fff-93d6-e5ae21656843) as referenced by Producer Dave. Chapters: ---00:00 - Support Relief Efforts After Hurricane Helene ---02:02 - The Fall of Vasque Footwear ---20:06 - Nike's Strategic Shift in the Outdoor Market ---30:00 - Parting Shots: Lessons from Vasque's Closure Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

21 Oct 2024

35 MINS

35:59

21 Oct 2024

#266

Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's all about outdoor specialty retail! Specialty retailers play a crucial role in the outdoor industry, serving as community connection points and acting as tastemakers essential for brand legitimacy and consumer engagement. Today on THE ROCK FIGHT Gabe Meyer, president of the Grassroots Outdoor Alliance, joins Colin to talk about the about the evolving landscape of specialty retail in the wake of direct-to-consumer trends and larger retail competition. As the industry navigates these transitions, Gabe emphasizes the importance of specialty shops, driven by their unique value and the experiences they offer to customers. The pair wrap things up with a discussion on trade shows and national gatherings. Chapters: ---02:52 - Why Specialty Retailers Matter ---07:10 - Challenges Facing Specialty Retail ---12:24 - Do brands understand the value of specialty? ---22:38 - The Role of Trade Shows Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

16 Oct 2024

29 MINS

29:41

16 Oct 2024

#265

The OIA Teams Up with Switchback

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback. Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed. Chapters: ---00:00 - Support for Hurricane Relief ---01:02 - Welcome to the Rock Fight! ---01:11 - Interview with OIA President Kent Ebersole ---02:02 - The Shift from Outdoor Retailer to Switchback ---23:00 - Where the OIA is today and where should it be in the future? Hurricane Helene Relief Links: --- [Fuel Goods] (https://fuelgoods.com/products/together-we-rise-t-shirt-supporting-hurricane-helene-relief) --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

14 Oct 2024

39 MINS

39:22

14 Oct 2024

#264

National Forest Service Job Cuts, A Texas Thru Hike & The Best Outdoor Sports Draft!

Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app. Then they run through some of the latest headlines to come out of the outdoor adventure community including seasonal job cuts at the National Forest Service, a climbing mishap on Mt. Whitney and proposed thru hike through Texas. The end the show with their Parting Shots! Colin has it in for 30-somethings while Justin would prefer his sports not be spoiled! Chapters: ---00:00 - Intro to the Rock Fight ---02:18 - Outdoor Sports Draft! ---11:54 - [Budget Cuts] (https://www.nbcnews.com/news/us-news/us-forest-service-pauses-seasonal-employee-hiring-budget-shortfall-rcna170436) for the National Forest Service ---18:16 - Mt. Whitney Climbers [Rescued] (https://www.advnture.com/news/mt-whitney-climber-left-dangling-on-rope-18-hours-awaiting-rescue) ---24:47 - [Proposed] (https://thetrek.co/cross-texas-trail-texas-state-rep-proposes-1500-mile-thru-hike-able-trail/) Texas Long-Distance Trail ---29:00 - The Parting Shot! Hurricane Helene Relief Links: --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

09 Oct 2024

34 MINS

34:44

09 Oct 2024

#263

The Art of Collaborations: How Outdoor Brands Are Missing the Mark

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused [collaboration] (https://thedaily.outdoorretailer.com/news/industry-press-releases/smartwool-partners-with-altra-for-a-cold-weather-run-line/) between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to generate excitement around their products. Then the discussion moves to the recent [layoffs ] (https://www.linkedin.com/posts/ryan-gellert-2a36086_many-people-have-asked-me-how-patagonia-has-activity-7246700370767314945-cSPT?utm_source=share&utm_medium=member_desktop) at Patagonia, where the hosts reflect on the harsh realities of corporate life and the expectations placed on brands like Patagonia to maintain a higher standard. They close the show with their Parting Shots, where Producer Dave takes aim at another brand [collaboration] (https://thedaily.outdoorretailer.com/news/industry-press-releases/danner-partners-with-rei-and-shejumps-to-get-more-women-outside/) that missed the mark while Colin celebrates the 30 year anniversary of [Expedition News] (https://www.expeditionnews.com/) . Chapters: ---00:00 - Hurricane Helene Update ---01:42 - Altra/Smartwool Run The Winter ---17:47 - Patagonia Layoffs ---26:08 - Parting Shots! ---30:12 - Celebrating 30 Years of Expedition News ---32:00 - The Rock Fight Fight Song with Chris DeMakes Hurricane Helene Relief Links: --- [GoFundMe for Bubba O'Learys] (https://www.gofundme.com/f/help-rebuild-bubba-olearys-and-support-the-oleary-family) --- [Western North Carolina Hurriance Helene Resource Guide] (https://docs.google.com/document/d/1ReiRLo5_ELxH86XWjj-vGGywB0QAe4hOWPeublaWKPM/edit) --- [East Tennessee Foundation Relief Fund] (https://easttennesseefoundation.org/grants/neighbor-to-neighbor-disaster-relief-fund/) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

07 Oct 2024

33 MINS

33:09

07 Oct 2024

#262

Inside The Outdoor Secondhand Marketplace

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer. Barruch Ben-Zekry is the founder of [Out&Back] (https://outandbackoutdoor.com/) , an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options.They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry. Donate to Hurricane Helene relief efforts by clicking [here] (https://www.fema.gov/disaster/recover/volunteer-donate) ! Links to help via the [Appalachian Trail Conservancy] (https://appalachiantrail.org/news/hurricane-helenes-impacts-on-the-appalachian-trail-and-nearby-communities/) ! Chapters: ---00:00 - Welcome to the Rock Fight ---00:52 - The Recent Surge in Secondhand Discussions ---02:05 - Introducing Barruch Ben Zekry ---03:19 - Overview of Out and Back ---03:39 - The Importance of Supply in Resale Market ---09:00 - Differentiation in the Secondhand Market ---13:33 - Consumer Engagement and Shift in Trends ---16:39 - Challenges in the Secondhand Space ---22:21 - Brands and Their Role in Secondhand Initiatives ---33:07 - Future Perspectives on Industry Production Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

04 Oct 2024

37 MINS

37:15

04 Oct 2024

#261

Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary

Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something). Then they discuss the lasting impact of Hurricane Helene, how Mount Rainier's summit has moved and gotten shorter and then react to two new stories to come out of space. They of course wrap things up with their Parting Shots where Justin encourages good behavior while Colin takes Fox Racing to task. Donate to Hurricane Helene relief efforts by clicking [here] (https://www.fema.gov/disaster/recover/volunteer-donate) ! Links to help via the [Appalachian Trail Conservancy] (https://appalachiantrail.org/news/hurricane-helenes-impacts-on-the-appalachian-trail-and-nearby-communities/) ! Chapters: ---00:08 - Intro to Rock Fight ---02:19 - National Coffee Day Quiz ---07:05 - [Hurricane Helene] (https://thetrek.co/appalachian-trail/hurricane-helene-brings-flooding-to-at-trail-towns-hikers-warned-to-avoid-first-865-miles-of-at/?ref=slider) 's Outdoor and Adventure Impact ---13:07 - Mount Rainier [Summit Shift] (https://gearjunkie.com/climbing/mountaineering/mount-rainier-summit-new-highest-point?_ga=2.55006830.475858838.1727544860-658231875.1727544860) ---23:24 - [Black Hole Plumes] (https://explorersweb.com/astronomers-observe-enormous-plasma-jets-blasting-from-supermassive-black-hole/) and [Asteroid Defense] (https://explorersweb.com/physicists-successfully-test-nuclear-asteroid-deflection-method/) ---28:16 - Parting Shots ---29:39 - Outro - The Rock Fight Fight Song Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow [Gear & Beer] (https://www.rockfight.co/post/multi-tools-all-of-them-smuttynose-pineapple-orange-coconut-sour) ! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [myrockfight@gmail.com] (mailto:myrockfight@gmail.com) or send a message on [Instagram] (https://www.instagram.com/_rockfight_/) or [Threads] (https://www.threads.net/@_rockfight_) . Thanks for listening! THE ROCK FIGHT is a production of [Rock Fight] (https://my.captivate.fm/rockfight.co) , LLC. ... Read more

02 Oct 2024

30 MINS

30:49

02 Oct 2024