Today on The Rock Fight, Colin and Producer Dave break down the latest headlines in the outdoor industry with a game of Good News or Bad News. From new products to hilarious marketing campaigns (and one massive brand blunder in the Himalayas), they separate the wins from the fails in a wild week for outdoor brands.On the docket:<ul><li>Retail updates: Sherman Outdoor Sports <a href="https://sgbonline.com/north-carolinas-shermans-sports-to-close-after-103-years/" rel="noopener noreferrer" target="_blank">closes</a> after 103 years, while Sherpers <a href="https://sherpers.com/pages/events?srsltid=AfmBOoorV7LERIO6uJAaIo6z6V_2uxgwKzaK5DaQQ0GzZowiIs12ZzkB" rel="noopener noreferrer" target="_blank">celebrates</a> 90 years and <a href="https://www.eauclaireoutdoors.com/" rel="noopener noreferrer" target="_blank">Eau Claire Outdoors</a> gets it going. (04:07)</li><li>Brand updates: Is Marmot showing signs of life? (07:38)</li></ul> Good News or Bad news?<ul><li>New Shells: Rab <a href="https://www.outdoorsportswire.com/rab-complete-move-to-pfas-free-shell-technologies-with-new-aw25-gore-tex-pro-shell-collection/" rel="noopener noreferrer" target="_blank">launches</a> a PFAS-free Gore-Tex line. (08:36)</li><li>Collabs gone grocery: Nike x Kirkland <a href="https://wwd.com/footwear-news/sneaker-news/kirkland-costco-nike-sb-dunk-low-release-date-if0673-001-1238168139/#utm_medium=social&utm_source=linkedin&utm_campaign=social_bar&utm_term=&utm_content=bottom&utm_id=1238168139" rel="noopener noreferrer" target="_blank">shoes</a> hit the internet. (13:04)</li><li>Athletes & influence: Does Killian Jornet’s <a href="https://explorersweb.com/kilian-jornet-finishes-colorado-14000ers-heads-now-to-california/" rel="noopener noreferrer" target="_blank">14er</a> linkup land the way it once might have? (16:09)</li><li>Support those who support The Rock Fight! Today's partners: <a href="https://ibex.com/" rel="noopener noreferrer" target="_blank">Ibex</a>, <a href="https://www.fjallraven.com/us/en-us/" rel="noopener noreferrer" target="_blank">Fjallraven</a>, <a href="https://www.royalrobbins.com/us/en-us/" rel="noopener noreferrer" target="_blank">Royal Robbins</a>, <a href="https://www.lemsshoes.com/" rel="noopener noreferrer" target="_blank">Lems</a>, <a href="https://www.conatuscounsel.com/" rel="noopener noreferrer" target="_blank">Conatus Counsel</a></li><li>Marketing done right: Mammut’s mockumentary-style <a href="https://www.mammut.com/us/en/stories-guides/mountainwear-rescue" rel="noopener noreferrer" target="_blank">campaign</a> hits the landing. (27:08)</li><li>The big one: Arc’teryx’s fireworks fiasco in the Himalayas begs the question: how did this even happen? (33:03)</li><li>Lightning Round: Salt Life <a href="https://sgbonline.com/salt-life-re-launches-eyewear-effort-with-eyeking-licensing-partnership/" rel="noopener noreferrer" target="_blank">eyewear</a>, <a href="https://www.outdoorsportswire.com/eastern-mountain-sports-completes-brand-re-launch-with-re-imagined-line-of-winter-outdoor-and-ski-apparel/" rel="noopener noreferrer" target="_blank">Eastern Mountain Sports</a>, and <a href="https://www.outdoorsportswire.com/huffy-unveils-sledgehammer-pro-bmx-frame-built-by-riders-for-riders/" rel="noopener noreferrer" target="_blank">Huffy</a>. (40:41)</li><li>Parting Shot: The X Games announce a new “league” with betting baked in. (43:15)</li></ul> Thanks for listening! The Rock Fight is a production of <a href="https://my.captivate.fm/rockfight.co" rel="noopener noreferrer" target="_blank">Rock Fight</a>, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to <a href="mailto:myrockfight@gmail.com" rel="noopener noreferrer" target="_blank">myrockfight@gmail.com</a>.

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