Today Colin and the Monday Boys (outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave) talk through some stories making waves in the outdoor industry before predicting who will be the "Mountain Hardwear of 2026". Here's the rundown!<ul><li>Listener Mailbag! We hear from a new outdoor retailer and long time industry vet about last Monday's episode. (03:55)</li><li>Backcountry <a href="https://sgbonline.com/backcountry-acquires-portlands-velotech-inc-to-broaden-cycling-bonafides/" rel="noopener noreferrer" target="_blank">acquires</a> Portland cycling retailer a month after acquiring a different retailer in SLC. What's the strategy? (10:48)</li><li>The Rock Fight Lightning Round! This weeks topics: On's <a href="https://www.t3.com/active/workouts/on-just-launched-its-first-real-gym-shoe-and-its-not-messing-around?utm_source=brevo&utm_campaign=ESW%20Thursday%20942025&utm_medium=email" rel="noopener noreferrer" target="_blank">new</a> weight training shoe, Nike ACG is <a href="https://wwd.com/footwear-news/sneaker-news/nike-acg-radical-airflow-ultrafly-release-dates-1238068936/" rel="noopener noreferrer" target="_blank">back</a>... again, happy birthday <a href="https://www.linkedin.com/posts/anastasia-allison-320568178_i-missed-mentioning-this-sooner-but-little-ugcPost-7369525232308580352-AmtT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJj9GEBiT0AFgHZnY8RsXuLmtIgY1nA0jM" rel="noopener noreferrer" target="_blank">Kula Cloth</a>! (16:07)</li><li>Friends of The Rock Fight! Please support this weeks partners: <a href="https://www.fjallraven.com/us/en-us/" rel="noopener noreferrer" target="_blank">Fjallraven</a>, <a href="https://www.lemsshoes.com/" rel="noopener noreferrer" target="_blank">Lems Shoes</a>, <a href="https://www.royalrobbins.com/us/en-us/" rel="noopener noreferrer" target="_blank">Royal Robbins</a>, and <a href="https://www.endvr.io/" rel="noopener noreferrer" target="_blank">ENDVR</a>. (20:45)</li><li>Presenting the candidates for the "2026 Mountain Hardwear Comeback Player Of The Year Award". Hardwear was the toast of the industry in 2025, who will fill that role in 2026? We make the case for and against 10 big brands in the outdoor industry and then predict who we think will take home the top prize. (24:00)</li></ul> For The Parting Shot Colin bids a sad <a href="https://sgbonline.com/nw-alpine-going-out-of-business/" rel="noopener noreferrer" target="_blank">farewell</a> to NW Alpine who announced last week that they would be shutting down. (50:00)Thanks for listening! The Rock Fight is a production of <a href="https://my.captivate.fm/rockfight.co" rel="noopener noreferrer" target="_blank">Rock Fight</a>, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to <a href="mailto:myrockfight@gmail.com" rel="noopener noreferrer" target="_blank">myrockfight@gmail.com</a>.

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