It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following topics that have emerged over the past week (or so):<ul><li>Comeback brand feedback & Eoin's surf brand game: We discuss the listener feedback to last weeks episode where we nominated the candidates for 2026 comeback brand of the year and Eoin quizzes Colin & Producer Dave about their knowledge of current up and coming surf brands. (</li><li>Topo has themselves a quarter and continues the trend of running brands showing big growth which begs the question, can run overtake outdoor like outdoor once overtook surf and ski? (</li><li>Adidas releases a new shoe designed just for running on the treadmill. No really, they did that. (</li><li>The Rock Fight Lightning Round! This weeks fast acting topics: Glamping over camping, are outdoor retailers missing the boat on the grow wearable tech category, and Combat Flip Flops! (</li><li>Support those who support The Rock Fight! This weeks partners: Ibex, Fjallraven, Royal Robbins, Lems Shoes, Conatus Counsel. (</li><li>Pre-holiday blues? Three survesy dropped this painting a relative gloomy picture of the upcoming holiday shopping season. (</li><li>Are US outdoor brands at risk overseas? A new article from The Guardian details challenges being faced by US fashion brands, are outdoor brands facing the same challenges? (</li></ul> For The Parting Shot Producer Dave offers an update on the roll out of Columbia's campaign and rebrand.Thanks for listening! The Rock Fight is a production of <a href="https://my.captivate.fm/rockfight.co" rel="noopener noreferrer" target="_blank">Rock Fight</a>, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to <a href="mailto:myrockfight@gmail.com" rel="noopener noreferrer" target="_blank">myrockfight@gmail.com</a>.

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