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The Nathan Barry Show podcast

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The Nathan Barry Show

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  Nathan Barry  

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

 

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Duration

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#58

How I Built a $375,000 Business Working 15 Hours per Week (Full Guide) | 057

Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes. Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids. Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away. You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom. Timestamps: 00:00 Introduction 01:16 How to Build a $2 Million Creator Business 02:39 Finding Your Customer Pain Points 03:55 Starting a Blog That Makes Money 05:21 First Digital Product Launch 06:51 Meta Ads Strategy for Digital Products 15:26 Email Welcome Sequence Strategy 24:06 Creator Business Revenue Growth Analysis 31:56 Building Recurring Revenue with Software 35:36 Balancing Business Growth with Family Life 36:09 Setting Profit Margin Goals 37:07 SaaS Product Customer Analysis 38:50 Digital Products vs Software Revenue Models 39:33 Growing Software Sales as a Creator 40:50 How to Simplify Subscription Pricing 46:44 Business Partnership Strategy for Creators 49:20 Pinterest Marketing Strategy 51:15 Creating High-Quality Blog Content 52:34 Building a Pinterest Marketing System 57:20 Scaling Meta Ads Successfully 58:01 Niche vs Broad Market Strategy 01:04:51 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show)   Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry] (https://www.instagram.com/nathanbarry)   LinkedIn: [https://www.linkedin.com/in/nathanbarry] (https://www.linkedin.com/in/nathanbarry)   X: [https://twitter.com/nathanbarry] (https://twitter.com/nathanbarry)   YouTube: [https://www.youtube.com/@thenathanbarryshow] (https://www.youtube.com/@thenathanbarryshow)   Website: [https://nathanbarry.com] (https://nathanbarry.com)   Follow Corina: X: [https://twitter.com/nowthaticando] (https://twitter.com/nowthaticando)   Website: [https://nowthaticando.com] (https://nowthaticando.com)   YouTube: [https://www.youtube.com/c/frumpfighters] (https://www.youtube.com/c/frumpfighters)   Instagram: [https://www.instagram.com/nowthaticando] (https://www.instagram.com/nowthaticando)   Instagram: [https://www.instagram.com/frumpfighters] (https://www.instagram.com/frumpfighters)   LinkedIn: [https://www.linkedin.com/in/corinaholden] (https://www.linkedin.com/in/corinaholden)   Featured in this episode: Frump Fighters: [https://www.frumpfighters.com] (https://www.frumpfighters.com)   Todd Herman (90 Day Year): [https://www.toddherman.com] (https://www.toddherman.com)   Kit: [https://www.kit.com] (https://www.kit.com)   E-Myth Revisited (Book): [https://www.emyth.com] (https://www.emyth.com)   Highlights: 02:00 Teaching High-Value Skills and Niche Pursuits 05:21 The Power of Leverage 58:35 Scaling Strategies 01:02:15 Decision-Making Frameworks 01:07:31 Corina's Flywheel ... Read more

19 Dec 2024

1 HR 11 MINS

1:11:11

19 Dec 2024

#57

How to Turn Your Passion Into a Creator Business ($1Million+) | 056

Today, I have a slightly different episode for you. I’m joining Tiago Forte on stage at his Second Brain Summit to discuss all things creator economy and audience monetization. I reveal my top strategies for starting out as a creator, how to grow the right audience, and how to monetize that audience. Tiago and I also take some of your questions from our audience, so there’s definitely something in this episode for everyone. I hope you find this episode valuable and inspiring. Timestamps: 00:00 Introduction 00:28 Building a Meaningful Audience 03:23 The Power of a Niche Audience 04:02 Insights from Successful Creators 07:35 Monetizing Attention 09:45 Challenges and Strategies for Creators 12:33 How Celebrities Are Monetizing Attention 19:16 The Business Of Being a Creator & Email Lists 22:35 What IS A Creator? 26:58 Overcoming Plateaus in Growth 29:10 Balancing External and Internal Focus in Business 31:34 Advice for Beginner Creators 33:49 The 90-9-1 Rule: From Consumer to Creator 41:45 Choosing the Right Platform for Your Content 51:08 The Four C's Framework 53:33 Conclusion and Final Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show)   Follow Tiago: Website: [https://fortelabs.com] (https://fortelabs.com)   YouTube: [https://www.youtube.com/@TiagoForte] (https://www.youtube.com/@TiagoForte)   Twitter: [https://x.com/fortelabs] (https://x.com/fortelabs)   LinkedIn: [https://www.linkedin.com/in/tiagoforte] (https://www.linkedin.com/in/tiagoforte)   Instagram: [https://www.instagram.com/fortelabsco] (https://www.instagram.com/fortelabsco)   Facebook: [https://www.facebook.com/fortelabs] (https://www.facebook.com/fortelabs)   Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry] (https://www.instagram.com/nathanbarry)   LinkedIn: [https://www.linkedin.com/in/nathanbarry] (https://www.linkedin.com/in/nathanbarry)   Twitter: [https://x.com/nathanbarry] (https://x.com/nathanbarry)   Website: [https://nathanbarry.com] (https://nathanbarry.com)   YouTube: [https://www.youtube.com/@thenathanbarryshow] (https://www.youtube.com/@thenathanbarryshow)   Featured in this episode: Kit: [https://kit.com] (https://kit.com)   Missouri Quilt Company: [https://www.missouriquiltco.com] (https://www.missouriquiltco.com)   Lex: [https://lex.page] (https://lex.page)   Theory Of Constraints: [https://fortelabs.com/blog/theory-of-constraints-101] (https://fortelabs.com/blog/theory-of-constraints-101)   Highlights: 04:10 Creator Economy Has a Thriving Middle Class 09:51 Turning Attention into Equity 14:58 Creators as Entrepreneurs 26:51 Breaking Growth Myths 32:55 Nathan's 90-9-1 Rule for Sharing and Monetizing Knowledge 43:32 Refining Ideas 46:45 Finding Your Niche ... Read more

12 Dec 2024

54 MINS

54:05

12 Dec 2024

#56

Inside Mark Manson's $2,500,000 Creator Business - Full Breakdown | 055

Today I’m joined by Mark Manson, author of 'The Subtle Art of Not Giving a F*ck', shares his journey from broke blogger to selling over 16 million copies of his best-selling book. In this episode, Mark reveals how he's navigating the creator economy - from managing traditional media during the pandemic to launching ambitious new projects in documentary-style video and interactive self-help courses. You'll learn how to build multiple revenue streams while staying true to your creative vision, plus get a behind-the-scenes look at his collaboration with Will Smith. Timestamps: 00:00 Mark Manson on Building a $17M Book Business 01:10 How Mark Manson Started Blogging in 2007 03:22 How Facebook's News Feed Led to Millions of Readers 05:42 From Blogger to Bestselling Author: The Subtle Art of Not Giving a Fck Journey 15:43 Why Mark Manson Left Hollywood After His Movie Deal 17:53 Why Mark Manson Switched from Writing to YouTube 19:57 Mark Manson's Current Business Revenue Breakdown 21:32 Creator Sponsorships and Brand Deals 37:04 Building an Online Course and Community Platform 38:52 Investing Book Money into Creator Business 40:01 Timeline for Launching an Online Course in 2024 49:13 Planning Creator Business Revenue Strategy 50:37 Why YouTube Will Replace Television 52:55 Creating High Production Value YouTube Content 56:11 MrBeast's Business Model and Organization Issues 01:04:25 Behind the Scenes of Writing Will Smith's Biography 01:08:10 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show)   Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry/] (https://www.instagram.com/nathanbarry/)   LinkedIn: [https://www.linkedin.com/in/nathanbarry/] (https://www.linkedin.com/in/nathanbarry/)   X: [https://twitter.com/nathanbarry/] (https://twitter.com/nathanbarry/) X: [https://youtube.com/@thenathanbarryshow/] (https://youtube.com/@thenathanbarryshow/)   Website: [https://nathanbarry.com/] (https://nathanbarry.com/)   Follow Mark: Instagram: [https://www.instagram.com/markmanson/] (https://www.instagram.com/markmanson/)   X: [https://twitter.com/iammarkmanson/] (https://twitter.com/iammarkmanson/)   YouTube: [https://www.youtube.com/@IAmMarkManson/] (https://www.youtube.com/@IAmMarkManson/)   Website: [https://markmanson.net/] (https://markmanson.net/)   Featured in this episode: Mark Manson: [https://markmanson.net/] (https://markmanson.net/)   The Subtle Art of Not Giving a F*ck (Book): [https://markmanson.net/books/subtle-art/] (https://markmanson.net/books/subtle-art/)   Universal Studios: [https://www.universalstudios.com/] (https://www.universalstudios.com/)   MrBeast: [https://www.youtube.com/@MrBeast/] (https://www.youtube.com/@MrBeast/)   Casey Neistat: [https://www.youtube.com/@casey/] (https://www.youtube.com/@casey/)   Four Hour Work Week (Book): [https://tim.blog/tim-ferriss-books/#the-4-hour-workweek/] (https://tim.blog/tim-ferriss-books/#the-4-hour-workweek/)   Harper Collins: [https://www.harpercollins.com/] (https://www.harpercollins.com/)   Will Smith: [https://www.instagram.com/willsmith/] (https://www.instagram.com/willsmith/)   Andrew Schulz: [https://www.theandrewschulz.com/] (https://www.theandrewschulz.com/)   Highlights: 12:13 Authors and Fame 38:14 Setting Clear Constraints 39:48 Launch Fast, Then Perfect 56:13 Building Connected Content Channels ... Read more

05 Dec 2024

1 HR 08 MINS

1:08:39

05 Dec 2024

#55

The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054

In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction. Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections. Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business. Timestamps: 00:00 Introduction 00:58 Top Mistakes to Avoid in Your Introductions 02:44 3 Common Myths About Introductions Debunked 02:56 Myth 1: Why Introductions Shouldn't Be About You 03:24 Myth 2: Why "Completeness" Hurts Your Intro 04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros 05:19 How to Create Human Connection in Your Introductions 08:06 The Ultimate Formula for Crafting a Perfect Introduction 11:50 The Verb-Their-Noun Formula for Strong Introductions 16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories 20:52 How to Use Intrigue to Capture Attention in Your Intro 28:37 Why Clarity Is the Key to Effective Communication 31:14 Using Analogies to Make Your Introductions Clearer 32:05 How to Make Your Intro Referable and Shareable 34:19 How to Craft Transformation-Based Introductions That Engage 35:46 How to Make Your Introduction Short, Memorable, and Impactful 42:03 The Power of Storytelling in Making Memorable Intros 44:03 How Customer Success Stories Can Improve Your Introduction 50:04 Scalability of Effective Intros 54:42 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show/) Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry/] (https://www.instagram.com/nathanbarry/)   LinkedIn: [https://www.linkedin.com/in/nathanbarry/] (https://www.linkedin.com/in/nathanbarry/)   X: [https://twitter.com/nathanbarry/] (https://twitter.com/nathanbarry/)   Website: [https://nathanbarry.com/] (https://nathanbarry.com/)   Follow Clay: Instagram: [https://www.instagram.com/clayhebert/] (https://www.instagram.com/clayhebert/)   LinkedIn: [https://www.linkedin.com/in/clayhebert/] (https://www.linkedin.com/in/clayhebert/)   X: [https://twitter.com/clayhebert/] (https://twitter.com/clayhebert/)   Website: [https://clayhebert.com/] (https://clayhebert.com/)   Featured in this episode: Clay Hebert: [https://www.clayhebert.com/] (https://www.clayhebert.com/)   Nathan Barry: [https://www.nathanbarry.com/] (https://www.nathanbarry.com/)   Monster Energy: [https://www.monsterenergy.com/] (https://www.monsterenergy.com/)   Liquid Death: [https://www.liquiddeath.com/] (https://www.liquiddeath.com/)   Seth Godin: [https://www.sethgodin.com/] (https://www.sethgodin.com/)   Gary Vaynerchuk: [https://www.garyvaynerchuk.com/] (https://www.garyvaynerchuk.com/)   Jeff Spencer: [https://www.linkedin.com/in/drjeffspencer/] (https://www.linkedin.com/in/drjeffspencer/)   Sean Stevenson: [https://www.sleepsmarter.com/] (https://www.sleepsmarter.com/)   Tim Grahl: [https://timgrahl.com/] (https://timgrahl.com/)   Kit: [https://www.kit.com/] (https://www.kit.com/)   Craft & Commerce: [https://conference.kit.com/] (https://conference.kit.com/)   Donald Miller: [https://www.donaldmiller.com/] (https://www.donaldmiller.com/)   Nisha Bora: [https://rainbowplantlife.com/about/] (https://rainbowplantlife.com/about/)   Moo: [https://www.moo.com/] (https://www.moo.com/)   Indiegogo: [https://www.indiegogo.com/] (https://www.indiegogo.com/)   Kickstarter: [https://www.kickstarter.com/] (https://www.kickstarter.com/)   Quartz: [https://www.qz.com/] (https://www.qz.com/)   Highlights: 03:37 Why Intros Shouldn't Be Complete 09:44 How to Increase Your Luck Surface Area in Business 29:34 How Clarity Drives Higher Conversion Rates 42:27 The Power of Strong Copywriting 47:22 Kit's Example: Using Customer Transformation Stories ... Read more

21 Nov 2024

55 MINS

55:27

21 Nov 2024

#54

Turn Your Writing Into A $1.7 Million Business In 2025 | 053

In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark. Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You’, and explains how you can turn social proof into sustainable streams of income. Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year. 00:00 Introducing Dory Clark01:07 Breaking into the writing industry03:04 Building social proof and credibility07:24 Gaining national recognition at Forbes20:19 Diversifying income streams29:45 Monthly Webinars and Mastermind Programs30:44 Splurges and lifestyle choices33:51 Business strategies and email marketing36:39 Balancing work and personal Life38:07 Optimizing newsletter content42:55 Time management and productivity52:56 Future plans and wishlist for kit If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show/) Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry/] (https://www.instagram.com/nathanbarry/)   LinkedIn: [https://www.linkedin.com/in/nathanbarry/] (https://www.linkedin.com/in/nathanbarry/)   X: [https://twitter.com/nathanbarry] (https://twitter.com/nathanbarry)   Website: [https://nathanbarry.com/] (https://nathanbarry.com/)   Follow Dorie Clark: YouTube: [https://www.youtube.com/DorieClark] (https://www.youtube.com/DorieClark)   LinkedIn: [https://www.linkedin.com/in/doriec/] (https://www.linkedin.com/in/doriec/)   Instagram: [https://www.instagram.com/dorieclark/] (https://www.instagram.com/dorieclark/)   Twitter: [https://x.com/dorieclark] (https://x.com/dorieclark)   Website: [https://dorieclark.com/] (https://dorieclark.com/)   Featured in this episode: Terry Rice: [https://terryrice.co/] (https://terryrice.co/)   Entrepreneurial You: [https://dorieclark.com/entrepreneurialyou/] (https://dorieclark.com/entrepreneurialyou/)   The Long Game: [https://dorieclark.com/longgame/] (https://dorieclark.com/longgame/)   Reinventing You: [https://dorieclark.com/reinventingyou/] (https://dorieclark.com/reinventingyou/)   Stand Out: [https://dorieclark.com/stand-out/] (https://dorieclark.com/stand-out/)   Forbes: [https://www.forbes.com/] (https://www.forbes.com/)   HBR: [https://hbr.org/] (https://hbr.org/)   Brennan Dunn: [https://twitter.com/brennandunn/] (https://twitter.com/brennandunn/)   Highlights: 1:26 Terry Rice & Entrepreneurial You 9:05 - Cold pitching and working for Forbes 17:43 - Annual revenue 24:41 - Subscription models 30:44 - VIP Disneyland tours & business class 52:29 - Future of the show & Kit ... Read more

14 Nov 2024

1 HR 01 MINS

1:01:15

14 Nov 2024

#53

How To Make $100,000+ With 0 Employees (Full Guide) | 052

In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur. Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance. Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals. Timestamps: 00:00 Introduction 01:22 How to Protect Your Time as a Solo Entrepreneur 02:17 How Fewer Income Streams Can Lead to More Profit 03:56 Knowing When to Say No to Growth in Business 16:04 How to Identify and Leverage Your Core Value 18:13 How to Scale Your Business Without Hiring a Team 20:15 Point of Market Entry Strategy for Entrepreneurs 24:43 How to Build Sustainable Search Traffic Without a Team 27:48 Solo Creator Marketing Strategies That Work 28:51 The Essential Tools for Automating Your Solo Business 31:40 How to Apply the 80/20 Rule to Business Systems 35:49 A Practical Guide to Using AI for Business Research 43:53 Why Human Judgment Becomes More Crucial with Automation 45:42 How to Monetize Your Audio Content and Maximize Profits 50:34 Why Audio Should Be Your Primary Content Format 52:02 How to Use Psychology Principles to Grow Your Business 54:37 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: [https://nathanbarry.com/show] (https://nathanbarry.com/show) Follow Nathan: Instagram: [https://www.instagram.com/nathanbarry/] (https://www.instagram.com/nathanbarry/)   LinkedIn: [https://www.linkedin.com/in/nathanbarry/] (https://www.linkedin.com/in/nathanbarry/)   X: [https://twitter.com/nathanbarry] (https://twitter.com/nathanbarry)   Website: [https://nathanbarry.com/] (https://nathanbarry.com/)   Follow Josh Kaufman: Website: [https://joshkaufman.net/] (https://joshkaufman.net/)   X: [https://twitter.com/joshkaufman] (https://twitter.com/joshkaufman) Instagram: [https://www.instagram.com/joshkaufmanauthor/] (https://www.instagram.com/joshkaufmanauthor/)   Featured in this episode:  Audible: [https://www.audible.com] (https://www.audible.com)   The Personal MBA (Book): [https://personalmba.com/] (https://personalmba.com/)   SavvyCal: [https://www.savvycal.com] (https://www.savvycal.com)   Kevin Kelly: [https://www.kk.org] (https://www.kk.org)   Claude (AI): [https://claude.ai/] (https://claude.ai/)   GPT: [https://chat.openai.com/] (https://chat.openai.com/)   Google's Notebook LM: [https://notebooklm.google/] (https://notebooklm.google/)   Kit: [https://www.kit.com] (https://www.kit.com)   Tim Ferriss: [https://www.tim.blog] (https://www.tim.blog)   Ryan Holiday: [https://www.ryanholiday.net] (https://www.ryanholiday.net)   Influence by Robert Cialdini: [https://www.influenceatwork.com] (https://www.influenceatwork.com)   Highlights: 07:15 Diminishing Returns of Additional Dollars 10:00 What Are You Optimizing For? 16:04 Core Production Function 31:34 Conforming the World to Your Will 38:20 How Nathan and Kit Use AI ... Read more

07 Nov 2024

55 MINS

55:54

07 Nov 2024

#52

How I’m Launching My $5,000 Course in 4 Steps (Coaching Session) | 051

In this episode, we’re switching things up. I’m usually the one doing the coaching, but today I’m being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who’s helped many creators grow their businesses. Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers. Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable. Learn more about the Creator Flywheels course: [CreatorFlywheels.com] (https://CreatorFlywheels.com) Timestamps:00:00 - Introduction01:02 - Darrell Vesterfelt’s Top Marketing Tips for Creators03:04 - Creator Flywheels Course05:11 - Identifying and Targeting Your Ideal Customer06:31 - Understanding Your Audience’s Core Problem07:58 - How Creator Flywheels Have Helped Nathan09:19 - Creating a Compelling Transformation Promise to Maximize Sales18:16 - Crafting an Irresistible Offer to Attract and Retain Customers22:05 - Overcoming Customer Objections25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs32:07 - How to Set Profitable Prices with Confidence40:43 - How to Set Scarcity to Increase Course Demand43:57 - Building a High-Value Waitlist for a Stronger Course Launch50:18 - Promoting Your Course via Webinars and Social Media50:58 - Split the Want from the Buy53:38 - Sales Sequence and Creating Urgency in Your Launch55:14 - Addressing Objections and Feedback to Improve Customer Trust57:54 - Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Darrell:Website - https://darrellvesterfelt.com/Instagram - https://www.instagram.com/dvest/LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/X - https://twitter.com/dvest Featured in this episode:Creator Flywheels - www.creatorflywheels.comKit - www.kit.comMighty Networks - www.mightynetworks.comJustin Moore - https://www.linkedin.com/in/justinnmoore/Jay Clouse - https://creatorscience.com/author/jayclouse/Dan Martell - www.danmartell.comBonnie Christine - www.bonniechristine.comSahil Bloom - https://www.sahilbloom.com/ Highlights:07:58 - How Creator Flywheels Have Helped Nathan25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs50:58 - Split the Want from the Buy ... Read more

31 Oct 2024

1 HR 02 MINS

1:02:49

31 Oct 2024

#51

Billion Dollar Creator is Now The Nathan Barry Show... Here's Why

I’m excited to share that Billion Dollar Creator is now The Nathan Barry Show. In this episode, I’ll explain why I'm making this change and what you can look forward to in this new phase of the show. Thanks for listening, and I can’t wait to see you in the next episode. Please like and subscribe, share it with your friends, and leave us a review. I read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ ... Read more

31 Oct 2024

02 MINS

02:46

31 Oct 2024

#50

How to Turn Your YouTube Channel Into a $100,000+ Business (2024) - Jo Franco | 050

In this episode, I sit down with Jo Franco, a self-made entrepreneur who has transformed her passion for travel and languages into a successful business venture. With extensive experience in navigating the complexities of content creation, Jo offers her well-developed strategies for expanding on YouTube, ways to escape the limitations of sponsorships to achieve genuine financial growth, and her effective cold outreach approach. Whether you are an emerging creator or looking to enhance your existing business, Jo's practical guide to success in the creator economy is sure to provide valuable insights. Timestamps:00:00 Introduction00:57 How to Grow Your YouTube Channel Fast04:31 Best Strategies for Creators to Stand Out in 202408:42 How to Build a Sustainable Creator Business That Lasts09:45 How to Write Cold Emails to Brands and Get Sponsorships13:45 Proven Ways to Diversify Your Income as a Content Creator15:56 How to Scale Your Creator Business by Building a Team19:02 The Truth About Working with Netflix as a Creator and Why It Wasn’t Right for Jo Franco21:10 How to Create a Successful Membership Business for Creators28:34 Top Tips for Beginner Creators to Start a Successful Career29:14 How to Delegate Tasks and Scale Your Creator Business30:23 The Power of Collaboration for Growing Your Audience32:22 Why You Should Stop Creating Content Just for Views34:15 Jo Franco’s Current Business Model42:48 How to Overcome Bottlenecks in Scaling a Membership Business44:39 How to Build Consistent Revenue Streams as a Creator51:06 Why Focusing on Your Strengths Is Key to Growing as a Creator53:39 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Jo:Instagram - https://www.instagram.com/jo_franco/X - https://twitter.com/jofranco/TikTok: https://www.tiktok.com/@jo_franco/Website: https://jofranco.world/ Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/YouTube - https://www.youtube.com/World's Most Amazing Vacation Rentals (Netflix show) - https://www.netflix.com/Skyscanner - https://www.skyscanner.com/WordPress - https://wordpress.org/Jo Club - https://joclub.world/ Highlights:02:25 YouTube Content Strategy07:20 The Pace of Repetition/Learning10:20 Effective Cold Outreach15:50 Being a Solopreneur29:31 Delegating31:37 Creators Pitching Opportunities45:16 Staying Focused to Scale ... Read more

25 Oct 2024

56 MINS

56:11

25 Oct 2024

#49

How I Became the #1 Voice in My Industry (Full Guide) | 049

I sit down with Jay Papasan, co-author of The One Thing and The Millionaire Real Estate Agent, to dive into powerful growth strategies for creators and entrepreneurs seeking massive success. We discuss how to maximize productivity while maintaining balance, overcoming imposter syndrome, and the transformative impact of small, consistent actions over time. Jay also offers valuable insights on hiring from within your audience, effective delegation, and the critical role accountability plays in achieving long-term success. Whether you're an entrepreneur, creator, or professional looking to elevate your game, this episode is filled with actionable advice. Timestamps:00:00 Introduction00:59 How to Build Authority with Books08:18 Creating a Common Language in Your Business Niche11:32 How to Become an Authority in Your Industry15:45 Habits of Successful People18:31 How to Focus and Achieve More21:26 The Day Before Vacation Productivity Hack Explained26:17 How to Use Accountability for Success30:10 Decision Making Tips for Entrepreneurs33:01 How to Delegate Effectively35:11 Jay Papasan’s One Thing37:56 Time Management for Entrepreneurs42:05 Networking Tips for Business Success46:19 How to Build Successful Habits52:59 Writing Productivity Hack from a Bestselling Author54:53 The Success Story of "The One Thing" Book57:42 How to Focus Your Business Strategy01:02:25 How to Effectively Hire from Your Audience01:04:02 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Jay:Instagram: https://www.instagram.com/jaypapasan/LinkedIn: https://www.linkedin.com/in/jaypapasan/X: https://x.com/jaypapasan Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/Gary Keller - https://www.linkedin.com/in/kellergary/Keller Williams - https://www.kw.com/James Clear - https://jamesclear.com/Dan Martell - https://www.danmartell.com/Chris Guillebeau - https://chrisguillebeau.com/World Domination Summit - https://worlddominationsummit.com/37signals - https://37signals.com/Jason Fried - https://twitter.com/jasonfriedInc. Magazine - https://www.inc.com/Headspace - https://www.headspace.com/Ryan Holiday - https://ryanholiday.net/Rory Vaden - https://www.roryvaden.com/Dr. Ben Hardy - https://benjaminhardy.com/The One Thing - https://the1thing.com/book/The Millionaire Real Estate Agent - https://kellerink.com/products/the-millionaire-real-estate-agent Highlights:01:38 Leveraging a Book to Scale Your Business04:42 The Question: "What Would Have to Be True?"11:11 Becoming the Authority in Your Industry18:40 Overcoming Distractions on the Path to Success24:05 Revealing Priorities Through Calendar Habits35:30 Dan Martell’s Process for Recording SOPs40:05 The Deliberate Accountability Model01:01:19 Jay Papasan’s Flywheel01:04:58 The Power of Names as a Creator ... Read more

18 Oct 2024

1 HR 08 MINS

1:08:41

18 Oct 2024

#48

17 Years Of Business Advice With Mark Manson (in 47 Mins) | 048

In this episode, I sit down with Mark Manson, bestselling author (The Subtle Art of Not Giving a F*ck) and seasoned creator. With his deep understanding of the creator economy, Mark shares the most common pitfalls to avoid, his strategy for growing to millions of YouTube subscribers in 18 months, and how to balance success with happiness. Whether you're a pro or just starting out, Mark's insights on building a sustainable creator business are invaluable. Timestamps:00:00 Introduction01:09 What is the Ideal Size for a Creator Business?05:56 How to Maintain Long-Term Success After Trends Fade08:39 Strategies for Building Strong, Lasting Audience Relationships11:34 The #1 Mistake Creators Make (And How to Avoid It)13:57 Best Social Media Platforms for Growing Your Creator Business18:28 How to Go Viral on YouTube in 202426:19 The Secret to Consistent Online Growth and Engagement33:56 Tips for Sustained Online Success in the Creator Economy36:55 Why Diversification is Crucial for Online Success38:47 Mark Manson’s Newsletter Optimization Strategy42:11 How to Adapt to Rising Competition46:26 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Mark:Instagram: https://www.instagram.com/markmanson/X: https://twitter.com/iammarkmansonYouTube: https://www.youtube.com/@IAmMarkManson/Website: https://markmanson.net/ Featured in this episode:Ali Abdaal - https://aliabdaal.com/Casey Neistat - https://www.youtube.com/user/caseyneistatBotez sisters - https://www.youtube.com/c/BotezLiveJames Clear - https://jamesclear.com/Ramit Sethi - https://www.iwillteachyoutoberich.com/Matt D'Avella - https://www.mattdavella.com/Dan Go - https://www.dango.co/Tyler Cowen - https://marginalrevolution.com/Anthony Bourdain - https://explorepartsunknown.com/Mr. Beast - https://www.youtube.com/user/MrBeast6000Kit - https://kit.com/ Highlights:11:33 Knowing Your Production Function 30:34 What It Takes to Endure in the Creator Economy 44:27 Looking Back at Your Digital Footprint ... Read more

10 Oct 2024

47 MINS

47:35

10 Oct 2024

#47

How Your Creator Business Can Change the World | 047

Join me for an inspiring conversation with Brett Hagler, the visionary CEO of New Story, a nonprofit addressing the global housing crisis. In this episode, we dive into what it means to be a creator driven by the desire to make a lasting impact on the world. Brett shares the fulfillment of aligning business with social causes, the challenges of turning charitable efforts into sustainable business models, and New Story's groundbreaking approach to housing solutions. If you're passionate about social impact, business innovation, and making a difference, this episode is a must-listen. Timestamps:00:00 Introduction01:00 Starting Small and Dreaming Big02:32 Aligning Business with Social Impact06:57 The Power of Storytelling10:07 Successful Creators Raising Children12:21 Stepping Outside Your Comfort Zone for Growth14:34 Building Communities, Not Just Homes17:40 Thinking About Innovation21:36 Insights from the Y Combinator Experience27:00 Long-Term Vision For Creators29:53 Evolving the Business Model37:22 Navigating Market-Based Solutions40:30 The Mindset Creators and Founders Need42:12 Addressing Barriers to Housing45:21 Innovative Approaches to Land Ownership54:00 De-Risking Development Projects57:42 Raising Investment and Philanthropy58:49 Sustainable Growth and Future Vision01:04:34 Understanding Market-Based Solutions for Social Entrepreneurs01:08:57 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Brett:Instagram: https://www.instagram.com/bretthaglerX: https://twitter.com/bretthaglerLinkedIn: https://www.linkedin.com/in/rbhagler/Website: https://www.bretthagler.com/ Featured in this episode:New Story - https://newstoryhomes.org/Kit (formerly ConvertKit) - https://kit.com/Charity Water - https://www.charitywater.org/Earth Mission - https://www.earth-mission.org/Tom's Shoes - https://www.toms.com/Village Impact - https://www.villageimpact.com/Joel Runyon - https://joelrunyon.com/Impossible - https://impossiblehq.com/Pencils of Promise - https://pencilsofpromise.org/Y Combinator - https://www.ycombinator.com/Kiva - https://www.kiva.org/Icon - https://www.iconbuild.com/ Highlights:06:57 - Insights from Joel Runyon10:20 - Teaching Children About Wealth Disparities28:05 - Transforming Your Creator Mindset52:31 - Standardizing Non-Standard Situations01:06:00 - Market-Based Solutions for Innovation in Nonprofit Work ... Read more

03 Oct 2024

1 HR 10 MINS

1:10:26

03 Oct 2024

#46

How to Launch a $5,000 Course That Actually Sells (Live Coaching) | 046

Ready to transform your expertise into a profitable online course? In this week’s episode, I coach Sean Sweeney, a real estate expert who’s developed over 700 apartment units worth $200 million, on how to create a successful online course. We dive into strategies for pricing and positioning your course to attract eager customers, boosting enrollment, and building an excited audience through effective email marketing. Timestamps:00:00 Introduction00:57 Who Is Sean Sweeney?02:45 90-9-1 Rule Explained For Content Creators04:04 How To Scale Your Creator Business06:38 Course Pricing And Positioning18:59 Simplifying Your Offerings For Maximum Profitability24:39 The Best Course Launch Strategy28:39 Planning An Effective Launch Timeline32:19 Growing Your Email List34:53 How To Improve Decision-Making43:55 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Sean:X - https://twitter.com/seandsweeneySubstack - https://seandsweeney.substack.com/ Featured in this episode:The Bright Build - https://thebrightbuild.comNathan Barry - https://nathanbarry.comConvertKit (Soon to be Kit) - https://convertkit.comMoses Kagan - https://twitter.com/moseskaganNick Huber - https://twitter.com/sweatystartupChris Powers - https://twitter.com/Chris_Power Highlights:02:24 The 90-9-1 Rule13:10 Effectively Positioning Tiers for Maximum Impact27:04 Creating Urgency32:19 Transforming Social Media Followers into Email Subscribers with Lead Magnets36:23 Effective Course Launch Strateg ... Read more

26 Sep 2024

49 MINS

49:57

26 Sep 2024

#45

I Sold My $5,000,000 Business… Here’s How | 045

Thinking about selling your business? Here’s everything you need to know. In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back. We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal. Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a post-COVID world. Timestamps:00:00 Introduction: Key Takeaways from This Business Journey00:58 What 'Hanging Around the Hoop' Means for Your Business Strategy03:44 How to Decide Whether to Sell Your Business08:33 Adapting Your Business Strategy During COVID10:25 How to Navigate the Business Selling Process: Proven Tips and Negotiation Strategies13:59 What to Expect After Selling Your Business17:29 Things to Know Before Selling Your Business23:05 How to Approach Rebuying Your Business27:57 Negotiation Tips34:48 Starting Over: Essential Lessons and Strategies for Success37:48 Best Ways to Use AI to Optimize Business Operations50:10 How AI Can Improve Both Personal and Business Efficiency55:44 How to Combat and Prevent Counterfeit Issues in Your Business58:21 Dealing with Embezzlement: Protect Your Business from Theft01:09:28 Advantages and Challenges of Hiring Remote Talent01:12:21 Effective Personal Productivity Systems and Life Hacks01:16:29 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Cathryn:YouTube: https://www.youtube.com/@LittleMightTwitter: https://twitter.com/cathrynlaveryTikTok: https://www.tiktok.com/@cathrynlaveryLinkedIn: https://www.linkedin.com/in/cathryn-lavery/Instagram: https://www.instagram.com/cathryn.lavery/ Featured in this episode:Michael Girdley - https://www.girdley.com/BestSelf Co. - https://bestself.co/ConvertKit (soon to be Kit) - https://convertkit.com/ChatGPT - https://chat.openai.com/Claude (AI assistant) - https://www.anthropic.com/Fiverr - https://www.fiverr.com/Final Loop - https://finaloop.com/Super Whisper - https://superwhisper.com/Sagan Passport - https://saganpassport.com/Quick Hire VA - https://quickhireva.com/Online Jobs - https://www.onlinejobs.ph/Alexa - https://www.amazon.com/alexaLittle Talk - https://bestself.co/products/little-talk-deckTropical MBA - https://tropicalmba.com/"Before the Exit" - https://a.co/d/dzlXNcH Highlights:03:14 Decision-Making Framework34:48 The Struggle of Founders and Blank Slates35:42 Nathan’s Major Shift in Management Strategy44:42 Joining a Team Without Context: Lessons from Apple University01:06:08 Embezzlement and Taking Vacations ... Read more

12 Sep 2024

1 HR 17 MINS

1:17:27

12 Sep 2024

#44

How to Make $2,000,000 From Courses and Quit Your 9-To-5 | 044

Want to break free from the 9-to-5 hustle and build a $1 million creator business? In this week’s episode, I coach Aaron Francis on his course-selling business and explore how to 3x his business by the end of 2025. Join us as we explore how to effectively implement a hub-and-spoke model to build a loyal newsletter list, proven lead magnets that can double your audience size, practical ways you can implement price tiering to instantly boost your revenue. Timestamps:00:00 Introduction01:15 Breakdown of Launch Businesses05:37 Setting Future Goals for the Business06:38 Creators Who Pulled Off Successful Launches10:31 Potential Problems for Product Based Creator Businesses20:40 How to Master Audience Growth26:50 Using Lead Magnets for YouTube to Email Conversions36:10 Strategic Content Creation for Sustainable Growth39:48 Tiered Pricing to Increase Revenue49:10 Grow Your Business Without Making More Products53:54 Cross-Selling Your Existing Products01:05:17 Fine-Tune Your Brand Vision01:07:40 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseScreencasting.com: https://screencasting.com/ConvertKit (soon to be Kit): https://convertkit.com/Aaron Francis: https://aaronfrancis.com/Kent C. Dodds: https://kentcdodds.com/Wes Bos: https://wesbos.com/Adam Wathan: https://adamwathan.me/ Highlights:07:45 How to Bridge the Mental Gap to Your Goals16:09 Overcoming Struggles by Delegating Tasks & Team Dynamics23:15 Importance of YouTube and Email 29:10 Mastering Lead Magnets49:10 Timeline to Grow a Course Business ... Read more

05 Sep 2024

1 HR 12 MINS

1:12:15

05 Sep 2024

#43

Zero to $125,000 in 30 Days: My Exact Course Launch Strategy | 043

Want to learn how to create a successful online course that generates significant revenue? In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course. Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered. Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales. Timestamps:00:00 Introduction00:50 Secrets to a Successful Course Launch01:48 Marketing Strategies That Work03:09 How to Engage Your Audience Effectively09:29 Business Lessons and Common Mistakes21:54 Building Trust with Your Audience23:40 The Role of Authenticity in Content Creation26:53 Why Sharing Personal Stories Boosts Engagement39:32 The Importance of Video Content for Your Brand43:37 Influencer vs. Creator: What's the Difference?47:42 Conclusion If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Aaron:Instagram: https://www.instagram.com/aarondfrancis/LinkedIn: https://www.linkedin.com/in/aarondfrancis/X: https://twitter.com/aarondfrancisYouTube: https://www.youtube.com/@aarondfrancisWebsite: https://aaronfrancis.com/ Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseChris Coyier: https://chriscoyier.net/ConvertKit (soon to be Kit): https://convertkit.com/ Highlights:03:27 How Marketers Identify Real Value04:17 Why Urgency Drives Sales for Creators16:00 Nathan's Livestream Plans for ConvertKit's Rebrand16:40 If It Scares You, It's Good Content19:15 Building Reputation with Effective Email Sequences26:13 Using Personal Experience to Build Audience Trust30:30 Nathan on Chris Coyier ... Read more

29 Aug 2024

48 MINS

48:21

29 Aug 2024

#42

$1M Guide: How I’m Scaling a Content Business to 7 Figures in 2025 | 042

In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year. Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles. We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches. Timestamps:00:00 Introduction00:55 Paula's Journey as a Content Creator05:01 Challenges with YouTube Growth06:04 Discoverability vs. Loyalty in Platforms08:36 Revenue Trends and Business Trajectory17:57 Adapting to Market Trends19:17 Planning for 2025 Revenue Goals28:47 Analyzing 2021 Market Conditions30:21 Challenges in Pricing and Sales31:34 Improving Launch Strategies33:25 Audience Segmenting and Personalizing Content36:36 Strategies for Audience Growth38:51 Narrowing Down the Target Market43:32 Personalization vs. Segmentation48:49 Specific Industry Targeting55:00 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow Paula:Instagram: https://www.instagram.com/paulapant/YouTube: https://www.youtube.com/c/affordanythingTikTok: https://www.tiktok.com/@paulapantLinkedIn: https://www.linkedin.com/in/paulapant/Twitter: https://twitter.com/PaulaPant Featured in this episode:Afford Anything: https://affordanything.com/Your First Rental Property: https://courses.affordanything.com/ConvertKit (Soon to be Kit): https://convertkit.com/ Highlights:04:04 What Are Good Stats for Newsletters?05:13 Why Podcasts Are Exploding on YouTube07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips14:07 Why Many Creators Are Experiencing Revenue Declines Right Now31:30 Overcoming Common Product Launch Challenges: Tips for Success40:29 Audience Segmentation for Testimonials: How to Target the Right Personas ... Read more

22 Aug 2024

1 HR 04 MINS

1:04:26

22 Aug 2024

#41

Business Insider: Zero to $100M Guide for Creator-Led Products | 041

Are you thinking of building or scaling a consumer product company? This week, we’re joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights. Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand. Whether you're just starting out or looking to scale, this episode is a must-watch. Timestamps:00:00 Introduction00:50 John Durant's Journey into Venture Capital05:32 The LMNT Story: From Idea to Market09:55 Digital Products vs Physical Products12:23 Understanding Product Market Fit17:31 Scaling Beyond the Creator's Platform20:43 Common Startup Mistakes to Avoid23:02 Optimizing Your Sales Funnel24:57 The Challenge of Changing a Successful Strategy25:40 The Role of Cohort Analysis in Growth27:03 Traffic Sources and Churn Rates28:40 Kettle and Fire: A Case Study30:39 Online vs. Retail Sales Strategy35:39 Role of Subscription Models37:20 Expanding Beyond Food and Beverage42:33 Importance of Team and Execution44:46 Final Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/ Follow John:LinkedIn: https://www.linkedin.com/in/jdurant/Twitter: https://x.com/johndurantInstagram: https://www.instagram.com/_johndurant/Website: https://johndurant.net/Wild Ventures: https://wildventures.vc/ Featured in this episode:Primal Kitchen: https://www.primalkitchen.com/Thrive Market: https://thrivemarket.com/Element: https://drinklmnt.com/Magic Spoon Cereal: https://magicspoon.com/Wild Ventures: https://wildventures.vc/Mark Sisson: https://www.instagram.com/marksissonprimal/Wellness Mama: https://wellnessmama.com/Food Babe: https://foodbabe.com/Blue Apron: https://www.blueapron.com/Kettle and Fire: https://www.kettleandfire.com/Rogue Fitness: https://www.roguefitness.com/ConvertKit: https://convertkit.com/SteadyMD: https://www.steadymd.com/Chili Pad: https://sleep.me/David Perlmutter: https://drperlmutter.com/Liquid IV: https://liquid-iv.co.uk/Kroger: https://www.kroger.com/ Highlights:17:12 Understanding the limits of creator self-promotion25:40 The importance of cohort analysis in creator marketing27:32 Why using overall churn rate can mislead traffic source spend decisions35:45 Driving repeat purchases: Strategies for billion-dollar creators ... Read more

15 Aug 2024

45 MINS

45:32

15 Aug 2024