Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters. In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.Timestamps:00:00 Introduction to Branding00:49 The Kit Rebrand Journey01:55 Lessons Learned from Rebranding05:11 Maintaining Brand Equity06:39 Challenges and Successes08:25 The Importance of Brand Strategy12:42 Messaging and Positioning15:33 Internal Shifts and Bold Actions18:56 Kit's Self-Belief and Leadership22:45 Creating Tutorials and Overcoming Roadblocks24:51 Celebrity Endorsements and Success Stories25:28 The Impact of a Strong Brand31:24 Executing a Successful Rebrand36:27 Dreaming Big and Making It Happen39:27 Reflecting on Leadership and Growth43:13 Final Thoughts and EncouragementIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: <a href="https://nathanbarry.com/show">https://nathanbarry.com/show</a>Follow Nathan:Instagram: <a href="https://www.instagram.com/nathanbarry">https://www.instagram.com/nathanbarry</a>LinkedIn: <a href="https://www.linkedin.com/in/nathanbarry">https://www.linkedin.com/in/nathanbarry</a>X: <a href="https://twitter.com/nathanbarry">https://twitter.com/nathanbarry</a>YouTube: <a href="https://www.youtube.com/@thenathanbarryshow">https://www.youtube.com/@thenathanbarryshow</a>Website: <a href="https://nathanbarry.com">https://nathanbarry.com</a>Follow Charli:Instagram: <a href="https://www.instagram.com/charliprangley">https://www.instagram.com/charliprangley</a>LinkedIn: <a href="https://www.linkedin.com/in/charliprangley">https://www.linkedin.com/in/charliprangley</a>Twitter: <a href="https://twitter.com/charliprangley">https://twitter.com/charliprangley</a>YouTube: <a href="https://www.youtube.com/user/charlimarietv">https://www.youtube.com/user/charlimarietv</a>Website: <a href="https://charlimarie.com">https://charlimarie.com</a>Featured in this episode:Kit: <a href="https://kit.com">https://kit.com</a>Koto (Brand Strategy Partner): <a href="https://www.kotoagency.com">https://www.kotoagency.com</a>Square Black (Development Agency):<a href="https://squareblack.com"> https://squareblack.com</a>Tom Brady’s Newsletter: <a href="https://www.tombrady.com/newsletter">https://www.tombrady.com/newsletter</a>Morgan Freeman: <a href="https://themorganfreeman.com">https://themorganfreeman.com</a>Highlights:06:03 – Churn: The Leaky Bucket Challenge15:05 – Unpacking the 6-Step Direct Sales Flywheel22:05 – Overcoming Migration Objections with Concierge Setups29:21 – The Zero-to-One of Personal Branding36:08 – Scheduling & Measurement: Locking In Daily Priorities49:20 – Innovating Pricing Strategies for Expansion Revenue

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