Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.Timestamps:00:00 – Introduction01:12 - What is a Launch Manager?02:32 - The Launch Window Strategy03:38 - Behind-the-Scenes of Big Launches05:24 - Why You Should Use Affiliates09:18 - Turning a Failing Launch Around11:17 - Best Affiliate Prizes & Incentives15:14 - Helping Affiliates Sell More17:02 - How to Plan an Affiliate Launch22:30 - Beginner vs. Advanced Affiliate Programs24:13 - Commission Structures & Trends27:04 - The Profitable Partnerships Flywheel Explained29:02 - Why Appreciating Affiliates Matters32:29 – How to Activate Your Affiliates39:08 - The Relationship Rings Model46:14 - How to Reach Out to Potential Affiliates50:10 - Networking & Events for Affiliate Growth53:30 – Closing thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: <a href="https://nathanbarry.com/show">https://nathanbarry.com/show</a>  Follow Nathan:Instagram: <a href="https://www.instagram.com/nathanbarry">https://www.instagram.com/nathanbarry</a>  LinkedIn: <a href="https://www.linkedin.com/in/nathanbarry">https://www.linkedin.com/in/nathanbarry</a>  X: <a href="https://twitter.com/nathanbarry">https://twitter.com/nathanbarry</a> YouTube: <a href="https://www.youtube.com/@thenathanbarryshow">https://www.youtube.com/@thenathanbarryshow</a>  Website: <a href="https://nathanbarry.com">https://nathanbarry.com</a>  Follow Laura:Website - <a href="https://laurasprinkle.com">https://laurasprinkle.com</a> Rootabl -<a href="https://rootabl.com/special-offer"> https://rootabl.com/special-offer</a>Instagram - <a href="https://www.instagram.com/imlaurasprinkle">https://www.instagram.com/imlaurasprinkle</a> Linked-In - <a href="https://www.linkedin.com/in/imlaurasprinkle">https://www.linkedin.com/in/imlaurasprinkle</a> Featured in this episode:Marie Forleo's B-School (Course)- <a href="https://www.marieforleo.com/bschool">https://www.marieforleo.com/bschool</a> Rock Your Affiliate Program - <a href="https://laurasprinkle.com/lets-rock-together">https://laurasprinkle.com/lets-rock-together</a> Amy Porterfield - <a href="https://www.amyporterfield.com">https://www.amyporterfield.com</a> Selena Soo - <a href="https://www.selenasoo.com">https://www.selenasoo.com</a> Rootabl (10% discount) - <a href="https://rootabl.com">https://rootabl.com</a> Creator Flywheel's Course - <a href="https://creatorflywheels.com">https://creatorflywheels.com</a> Kate Northrup - <a href="https://katenorthrup.com">https://katenorthrup.com</a> Chris Brogan - <a href="https://chrisbrogan.com">https://chrisbrogan.com</a> Highlights07:33 – Overcoming Fear When Launching with Affiliates16:20 – Why Leading Indicators Matter34:31 – Bigger Audiences Don’t Always Mean Better Affiliates36:45 – The Difference Between Perceived Value and Monetary Value48:20 – Why Personal Outreach is Important50:17 – How In-Person Events Help Build Relationships

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