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Nudge

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Phill Agnew

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

#271

Don’t listen to this podcast

Seriously. Don’t listen to this episode. Whatever you do. Don’t. Press. Play. (Warning... more

8 hrs Ago

20 MINS

20:15

8 hrs Ago

#270

Why We’re Irrationally Loyal to Amazon Prime

2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally lo... more

08 Dec 2025

21 MINS

21:04

08 Dec 2025

#269

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s ... more

01 Dec 2025

27 MINS

27:52

01 Dec 2025

#268

Why Everyone’s Suddenly Drinking Aperol Spritz

It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of ... more

24 Nov 2025

24 MINS

24:25

24 Nov 2025

#267

Five science-backed tips to become a better leader

My guest on today’s episode of Nudge has spent decades studying leaders. I asked Prof. Ad... more

17 Nov 2025

20 MINS

20:35

17 Nov 2025

#266

What Marge Simpson Can Teach You About Leadership

In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode... more

10 Nov 2025

21 MINS

21:14

10 Nov 2025

#265

Are leaders born or are they made?

Are inspiring leaders born or are they made? That’s what Adam Galinsky, the Columbia Busi... more

03 Nov 2025

28 MINS

28:16

03 Nov 2025

#264

How did Guinness become Britain’s most popular pint?

Britain’s most popular pint has a major flaw. It takes 2 minutes to pour. This should pu... more

27 Oct 2025

23 MINS

23:03

27 Oct 2025

#263

The Surprising Menu Psychology Behind Five Guys’ Success

Five Guys was the fastest-growing fast food chain in the world. And that’s partly due to ... more

20 Oct 2025

23 MINS

23:45

20 Oct 2025

#262

Why did Partygate Make Voters so Angry?

In 2020, the UK government told its citizens not to meet in groups of more than two. Desp... more

13 Oct 2025

24 MINS

24:50

13 Oct 2025

#261

How HubSpot’s CMO Uses AI: 4 Important Tips

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he ... more

06 Oct 2025

26 MINS

26:52

06 Oct 2025

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