Nudge

Most restaurants have a major problem.  Paying the bill.  Give the bill too early, and the... more

In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Hig... more

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant.  But W... more

Do nine-ending prices really work?  Will £9.99 sell more than £10.00? Can it be used for h... more

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build allian... more

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the ... more

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I ... more

HelloFresh is one of the fastest-growing companies of the past 20 years.  And it’s down to... more

Most of us are completely oblivious to the cognitive biases that dictate how we live our l... more

“Say you’ve calculated your price and it comes out at £120,121.  Most would round it down ... more

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved somet... more

KFC keeps its recipe secret.  It’s stored in a vault in an unknown location.  Only two KFC... more

In 1963, the Milgram experiments revealed something unsettling.  Most people kept administ... more

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. ... more

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, A... more

Seriously.  Don’t listen to this episode.  Whatever you do.  Don’t. Press.  Play. (Warning... more

2 out of 3 internet users in the USA pay for Prime.  Yet, most of them are irrationally lo... more

His book Influence sold 5 million times.  He’s known as the Godfather of Influence.  He’s ... more

It’s the most popular cocktail in America.  But prior to 2015, almost nobody had heard of ... more

My guest on today’s episode of Nudge has spent decades studying leaders.  I asked Prof. Ad... more

In 1989, The Simpsons released Itchy & Scratchy & Marge.  It’s a classic Simpson’s episode... more

Are inspiring leaders born or are they made?  That’s what Adam Galinsky, the Columbia Busi... more

Britain’s most popular pint has a major flaw.  It takes 2 minutes to pour.  This should pu... more

Five Guys was the fastest-growing fast food chain in the world.  And that’s partly due to ... more

In 2020, the UK government told its citizens not to meet in groups of more than two.  Desp... more

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he ... more