Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. 
But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. 
He used psychology and behavioural science to build the best experience. 
Listen to learn how his restaurant became #1 by using anchoring, reciprocity and many more psych principles.
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Listen to the bonus episode: <a href="https://nudge.kit.com/aeea58886f">https://nudge.kit.com/aeea58886f</a> 
Will’s book Unreasonable Hospitality: <a href="https://amzn.to/4tPrMl8">https://amzn.to/4tPrMl8</a> 
Will’s new book The Field Guide: <a href="https://amzn.to/3Orq1u0">https://amzn.to/3Orq1u0</a> 
Will’s newsletter, Pre-Meal: <a href="https://www.unreasonablehospitality.com/premeal">https://www.unreasonablehospitality.com/premeal</a>
Unlock the Nudge Vaults: <a href="https://www.nudgepodcast.com/vaults">https://www.nudgepodcast.com/vaults</a>
Join 10,728 readers of my newsletter: <a href="https://www.nudgepodcast.com/mailing-list%C2%A0">https://www.nudgepodcast.com/mailing-list </a>
Connect on LinkedIn: <a href="https://www.linkedin.com/in/phill-agnew/">https://www.linkedin.com/in/phill-agnew/</a>
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Today’s sources:
Mukherjee, A., Smith, R. J., & Burton, S. (2021). The effect of positive anticipatory utility on product pre-order evaluations and choices. Journal of the Academy of Marketing Science, 51, 551–569.
Pariyadath, V., & Eagleman, D. M. (2007). The effect of predictability on subjective duration. PLOS ONE, 2(11), e1264.

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Will Guidara: “Here’s how I built the world’s #1 restaurant"

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