How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do. 
Being an applied behavioural scientist, he tackled this challenge in a novel way. 
Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. 
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Watch the bonus episode: <a href="https://nudge.kit.com/66dcb18641">https://nudge.kit.com/66dcb18641</a>
Adam’s agency: <a href="https://thinkerbell.com/">https://thinkerbell.com/</a>
Adam’s books:<a href="https://amzn.to/431eYfD"> https://amzn.to/431eYfD</a>
Sign up for my newsletter: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a>
Connect on LinkedIn: <a href="https://www.linkedin.com/in/phill-agnew-22213187/">https://www.linkedin.com/in/phill-agnew-22213187/</a>
Watch Nudge on YouTube: <a href="https://www.youtube.com/@nudgepodcast/">https://www.youtube.com/@nudgepodcast/</a>
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Today’s sources:
Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.
Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.
Sutherland, S. (1992). Irrationality: The enemy within. Constable.

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