Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more. Published Tuesday through Friday by 5am ET. For ongoing coverage, please visit Skift.com/news.


Skift Daily Travel Briefing

Hilton accelerates its global luxury expansion, Boom Supersonic leverages AI demand to fuel its aviation timeline, and Expedia steps deeper into the experiences market with its acquisition of Tiqets. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down how Hilton is positioning itself for the next wave of high-end travel, why Boom’s new turbine business could speed up the return of supersonic flight, and what Expedia’s latest deal means for the future of tours, attractions, and full-trip retail.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠⁠⁠Amazon!⁠⁠⁠⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li><a href="https://skift.com/2025/12/10/hilton-execs-bet-on-luxury-as-wealthy-travelers-fuel-global-boom/">Hilton Execs Bet on Luxury as Wealthy Travelers Fuel Global Boom</a></li>
 <li><a href="https://skift.com/2025/12/10/boom-supersonic-enters-ai-market-with-new-turbine-engine-deal/">Boom CEO: Powering AI Data Centers Will Speed Path to Supersonic Flights</a></li>
 <li><a href="https://skift.com/2025/12/10/expedia-agrees-to-buy-experiences-platform-tiqets-to-bolster-its-b2b-offering/">Expedia Agrees to Buy Experiences Platform Tiqets to Bolster Its B2B Offering</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Hilton Expands Luxury, Boom Advances Supersonic, Expedia Buys Tiqets

U.S. holiday travel is about to break records, the Gulf positions itself as cruising’s next major hub, and America plans new digital screening requirements that could slow inbound tourism. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> unpacks why more than 122 million Americans are expected to travel this holiday season, how a unified GCC visa could transform cruising across the Middle East, and what mandatory social media disclosures mean for visitors from top global markets.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠⁠Amazon!⁠⁠⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">⁠⁠⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/03/alaska-airlines-leans-on-hawaiian-for-global-expansion/">⁠⁠Alaska Airlines Leans on Hawaiian For Global Expansion⁠⁠</a>
</li>
 <li><a href="https://skift.com/2025/12/03/southwest-airlines-exec-defends-changes-says-network-is-a-huge-differentiator/">⁠⁠Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’⁠⁠</a></li>
 <li><a href="https://skift.com/2025/12/04/marriott-cfo-shutdown-impact-sonder-lessons-and-ai-potential/">⁠⁠Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound⁠⁠</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Record U.S. Holiday Travel, Gulf Cruises Rise, U.S. Adds Social Media Checks

Skift’s 2026 <a href="https://skift.com/megatrends/">Megatrends</a> are here — and today’s Daily Briefing zooms in on three that are already reshaping traveler behavior: self-driving cars that quietly compete with planes, a luxury bubble that’s becoming the industry’s load-bearing wall, and a new wave of sober-curious travelers redefining what “vacation mode” looks like. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down how autonomous vehicles unlock productive travel time, why luxury demand is propping up entire sectors, and what hotels and cruise lines need to understand about guests who are drinking less — but still seeking elevated experiences.
This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠Amazon!⁠⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠⁠⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/03/alaska-airlines-leans-on-hawaiian-for-global-expansion/">⁠Alaska Airlines Leans on Hawaiian For Global Expansion⁠</a>
</li>
 <li><a href="https://skift.com/2025/12/03/southwest-airlines-exec-defends-changes-says-network-is-a-huge-differentiator/">⁠Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’⁠</a></li>
 <li><a href="https://skift.com/2025/12/04/marriott-cfo-shutdown-impact-sonder-lessons-and-ai-potential/">⁠Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound⁠</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Self-Driving Competes with Air, Luxury Bubble Grows, Travelers Drink Less

The middle of the U.S. lodging market collapses, Uber quietly hires travel agents to train its AI, and hotels use smart food-waste tech to cut emissions and costs. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> explores how America priced out the classic middle-class road trip, why Uber is building the invisible infrastructure behind trip planning, and how AI-powered kitchen tools are becoming one of the industry’s most effective sustainability strategies.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠Amazon!⁠⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li><a href="https://skift.com/2025/12/07/how-u-s-lodging-abandoned-the-middle-class/">How U.S. Lodging Abandoned the Middle Class</a></li>
 <li><a href="https://skift.com/2025/12/08/uber-ai-solutions-hiring-travel-experts/">Uber’s AI Solutions Arm Is Recruiting Travel Agents</a></li>
 <li><a href="https://skift.com/2025/12/08/ai-food-waste-trackers-help-hotels-avoid-tons-of-co%e2%82%82-emissions/">AI Food Waste Trackers Help Hotels Avoid Tons of CO₂ Emissions</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Middle-Class Lodging Fades, Uber Trains AI with Agents, Hotels Cut Waste with AI

Alaska Airlines pushes into long-haul flying, Southwest reshapes its identity for a new era, and Marriott signals confidence despite a softer quarter. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down Alaska’s unexpected global ambitions, Southwest’s transition from quirky challenger to convenience-first carrier, and Marriott’s outlook as it prepares for a stronger 2026 boosted by international demand, luxury travel, and major global events.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠Amazon!⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">⁠⁠⁠</a><a href="https://skift.com/2025/12/03/alaska-airlines-leans-on-hawaiian-for-global-expansion/">Alaska Airlines Leans on Hawaiian For Global Expansion</a>
</li>
 <li><a href="https://skift.com/2025/12/03/southwest-airlines-exec-defends-changes-says-network-is-a-huge-differentiator/">Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’</a></li>
 <li><a href="https://skift.com/2025/12/04/marriott-cfo-shutdown-impact-sonder-lessons-and-ai-potential/">Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

Connect with Skift
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Alaska Goes Global, Southwest Rebrands, Marriott Eyes 2026

Canadian travelers are pulling back from the U.S., hotel loyalty enters a new era of personalization, and Eventbrite gets a $500 million reboot. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandash</a>y breaks down why the U.S. is losing its most reliable inbound market, how loyalty programs are shifting from points to experiences, and what Eventbrite’s acquisition signals for the future of event tech.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠Amazon!⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠advertising.amazon.com⁠⁠⁠</a>

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠⁠⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">⁠</a>T<a href="https://skift.com/2025/12/02/the-unraveling-of-u-s-canada-travel/">he Unraveling of U.S.-Canada Travel</a>
</li>
 <li>
<a href="https://skift.com/2025/12/01/expedia-chief-ai-officer-google-xavier-amatriain/">⁠</a><a href="https://skift.com/2025/12/02/the-great-reinvention-of-hotel-loyalty/">The Great Reinvention of Hotel Loyalty</a>
</li>
 <li>
<a href="https://skift.com/2025/12/02/delta-adds-more-perks-for-top-tier-flyers-heres-what-to-know/">⁠</a><a href="https://meetings.skift.com/2025/12/02/bending-spoons-to-acquire-eventbrite-in-500-million-cash-deal/">Bending Spoons to Acquire Eventbrite in $500 Million Cash Deal⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Canadians Turn Away, Hotel Loyalty Evolves, Eventbrite Gets $500M Reboot

TSA introduces a new $45 fee for travelers without Real ID, Expedia hires its first Chief AI and Data Officer to accelerate its tech shift, and Delta sweetens perks for its top-tier loyalists. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down how identity verification is changing at airports, why Expedia is making a bold AI move, and how Delta is doubling down on premium customers as loyalty becomes a bigger revenue engine.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠Amazon!⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠advertising.amazon.com⁠⁠</a>

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">TSA to Charge $45 to Flyers Without Real ID or Passport</a>
</li>
 <li><a href="https://skift.com/2025/12/01/expedia-chief-ai-officer-google-xavier-amatriain/">Expedia Hires Former Google VP as First Chief AI Officer</a></li>
 <li><a href="https://skift.com/2025/12/02/delta-adds-more-perks-for-top-tier-flyers-heres-what-to-know/">Delta Adds More Perks for Top-Tier Flyers: Here’s What to Know</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

Connect with Skift
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TSA Adds $45 ID Fee, Expedia Hires AI Chief, Delta Expands Elite Perks

Marriott keeps its global lead as Hilton accelerates, AI airfare pricing draws scrutiny in Washington, and flying taxis move from sci-fi to real-world service. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down the shifting race among the world’s biggest hotel groups, why lawmakers are uneasy about the future of AI-driven pricing, and how Joby’s electric aircraft are positioning Dubai — and possibly the U.S. — for commercial air taxi launches as early as 2026.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠Amazon!⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠advertising.amazon.com⁠</a>

Articles Referenced: 
<ul>
 <li><a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">Hotel Giants Race to Add Rooms: Marriott in the Lead, Hilton Gains Ground</a></li>
 <li>
<a href="https://skift.com/2025/11/30/aviations-new-third-rail-ai-pricing/">Inside Aviation's New Third Rail: AI Pricing</a>
</li>
 <li><a href="https://skift.com/2025/11/27/jobys-air-taxi-milestones-are-real-but-big-hurdles-remain/">Joby’s Air Taxi Milestones Are Real – But Big Hurdles Remain</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Marriott Leads, Hilton Gains, AI Pricing Probed, Flying Taxis Take Off

Apple and Delta team up to make baggage tracking smarter, Capital One moves to take control of its travel tech as Hopper shifts deeper into B2B, and major travel brands are noticeably absent from COP30. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down why Apple’s quiet systems-level influence is reshaping lost-bag operations, what Capital One’s software acquisition means for Hopper’s future, and how the travel industry’s no-show at this year’s climate summit could have long-term consequences.

This episode is brought to you by <a href="https://advertising.amazon.com/">Amazon!</a> To learn more, go to <a href="https://advertising.amazon.com/">advertising.amazon.com</a>

Articles Referenced: 
<ul>
 <li><a href="https://skift.com/2025/11/24/capital-one-set-to-acquire-hopper-travel-software-and-hire-key-hotel-and-engineering-staff-scoop/">Capital One Set to Acquire Hopper Travel Software and Hire Key Hotel and Engineering Staff: Scoop</a></li>
 <li><a href="https://skift.com/2025/11/24/apple-delta-bag-tracking-share-item-location/">Apple and Delta Join Forces on New Baggage Tracking Tech — Exclusive</a></li>
 <li><a href="https://skift.com/2025/11/24/why-major-travel-brands-skipped-the-cop30-climate-talks/">Why Major Travel Brands Skipped the COP30 Climate Talks</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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Apple Boosts Bag Tracking, Capital One Buys Hopper Tech, Travel Skips COP30

World Cup fever is already driving massive booking spikes, Qantas prepares to launch its 21-hour Project Sunrise flights, and hotel loyalty finally enters its clarity era. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down why short-term rental demand is surging months before the match schedule is even set, how Qantas is pushing the limits of ultra-long-haul travel, and why loyalty programs are shifting from confusing points charts to transparent value and experiential perks.

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/11/18/sonders-final-days-marriott-lays-out-the-timeline-in-court-docs/">⁠⁠⁠</a><a href="https://skift.com/2025/11/19/visit-usa-act-brand-usa-funding/">⁠</a><a href="https://skift.com/2025/11/24/world-cup-short-term-rental-demand-airdna/">Short-Term Rental Demand Climbing Ahead of World Cup</a>
</li>
 <li>
<a href="https://skift.com/2025/11/23/project-sunrise-the-business-of-breaking-aviations-final-frontier/">Project Sunrise: The Business of Breaking Aviation's Final Frontier</a>
</li>
 <li><a href="https://skift.com/2025/11/21/more-clarity-more-experiences-whats-next-for-hotel-loyalty/">More Clarity, More Experiences: What’s Next for Hotel Loyalty</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

Connect with Skift
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World Cup Bookings Surge, Qantas Eyes 21-Hour Flights, Hotel Loyalty Evolves

Brand USA edges closer to restored funding, airlines brace for an uncertain 2026, and Peek makes a major play in the fast-growing experiences sector. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down the bipartisan effort to revive U.S. tourism marketing, the industry outlook heading into the next cycle, and how Peek’s new acquisitions and funding round signal a broader digital shift in tours and activities.

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/11/18/sonders-final-days-marriott-lays-out-the-timeline-in-court-docs/">⁠</a><a href="https://skift.com/2025/11/19/visit-usa-act-brand-usa-funding/">Brand USA Funding Would Be Restored After 80% Cut Under New Bipartisan Bill</a>
</li>
 <li><a href="https://skift.com/2025/11/20/airlines-2026-flying-into-trouble/">Airlines in 2026: Flying into Trouble, or Still Holding Altitude?</a></li>
 <li><a href="https://skift.com/2025/11/20/peek-acquisitions-experiences-growth/">Experiences Company Peek Announces Two Acquisitions, $70 Million in Funding</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

Connect with Skift
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Brand USA Funding Returns, Airlines Eye 2026, Peek Expands Experiences

Marriott’s partnership with Sonder collapses dramatically, with more details unveiled in court filings. REI makes a major return to travel through a new alliance with Intrepid, and Hilton doubles down on a high-growth strategy across Asia Pacific. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> unpacks the chaotic final days of Sonder, why REI is betting big on guided adventures, and how Hilton is positioning itself for long-term dominance in Japan, India, and China.

Articles Referenced: 
<ul>
 <li><a href="https://skift.com/2025/11/18/sonders-final-days-marriott-lays-out-the-timeline-in-court-docs/">Sonder’s Final Days: Marriott Lays Out the Timeline in Court Docs</a></li>
 <li><a href="https://skift.com/2025/11/19/intrepid-travel-rei-experiences-partnership/">Intrepid Travel and REI Partner to Launch Adventure Tours</a></li>
 <li><a href="https://skift.com/2025/11/19/hiltons-asia-pacific-playbook-china-vs-japan-vs-india/">Hilton’s Asia Pacific Playbook: China vs. Japan vs. India</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

Connect with Skift
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Marriott–Sonder Drama Continues, REI Returns to Travel, Hilton Expands in APAC

Hilton unveils its biggest loyalty overhaul in years, the Trump administration rolls back proposed airline compensation rules, and the U.S. accelerates visa processing ahead of the 2026 World Cup. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> explains how Hilton’s new elite tiers and confirmable upgrades could reshape traveler loyalty, why airlines are celebrating Washington’s regulatory reversal, and what World Cup fans need to know as visa demand surges worldwide.

Articles Referenced: 
<ul>
 <li>
<a href="https://skift.com/2025/11/11/hiltons-renewable-energy-push-gains-ground-after-100-adoption-milestone/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/11/12/jet2-delivers-easyjet-a-very-unwelcome-birthday-present/">⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/11/12/apple-digital-passport-id-tsa-travel/">⁠⁠⁠</a><a href="https://skift.com/2025/11/17/thanksgiving-travel-government-shutdown/">⁠</a><a href="https://skift.com/2025/11/18/hilton-overhauls-loyalty-program-adds-top-tier-lowers-bar-for-status/">Hilton Overhauls Loyalty Program: Adds Top Tier, Lowers Bar for Status</a>
</li>
 <li>
<a href="https://skift.com/2025/11/17/google-is-building-agentic-travel-booking-plus-other-travel-ai-updates/">⁠</a><a href="https://skift.com/2025/11/17/us-prioritized-visa-appointments-world-cup/">U.S. Announces Fast-Tracked Visa Appointments for World Cup⁠</a>
</li>
 <li><a href="https://skift.com/2025/11/17/why-trump-scrapped-flight-delay-compensation/">Why Trump Scrapped Flight-Delay Compensation — and Other Biden Rules Axed</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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#1113

Hilton Expands Luxury, Boom Advances Supersonic, Expedia Buys Tiqets

#1112

Record U.S. Holiday Travel, Gulf Cruises Rise, U.S. Adds Social Media Checks

#1111

Self-Driving Competes with Air, Luxury Bubble Grows, Travelers Drink Less

#1110

Middle-Class Lodging Fades, Uber Trains AI with Agents, Hotels Cut Waste with AI

#1109

Alaska Goes Global, Southwest Rebrands, Marriott Eyes 2026

#1108

Canadians Turn Away, Hotel Loyalty Evolves, Eventbrite Gets $500M Reboot

#1107

TSA Adds $45 ID Fee, Expedia Hires AI Chief, Delta Expands Elite Perks

#1106

Marriott Leads, Hilton Gains, AI Pricing Probed, Flying Taxis Take Off

#1105

Apple Boosts Bag Tracking, Capital One Buys Hopper Tech, Travel Skips COP30

#1104

World Cup Bookings Surge, Qantas Eyes 21-Hour Flights, Hotel Loyalty Evolves

#1103

Brand USA Funding Returns, Airlines Eye 2026, Peek Expands Experiences

#1102

Marriott–Sonder Drama Continues, REI Returns to Travel, Hilton Expands in APAC

#1101

Hilton Revamps Loyalty, U.S. Drops Airline Payout Plan, World Cup Visas Fast-Tracked