Alaska Airlines pushes into long-haul flying, Southwest reshapes its identity for a new era, and Marriott signals confidence despite a softer quarter. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down Alaska’s unexpected global ambitions, Southwest’s transition from quirky challenger to convenience-first carrier, and Marriott’s outlook as it prepares for a stronger 2026 boosted by international demand, luxury travel, and major global events.

This episode is brought to you by <a href="https://advertising.amazon.com/">⁠⁠⁠⁠Amazon!⁠⁠⁠⁠</a> To learn more, go to <a href="https://advertising.amazon.com/">⁠⁠⁠⁠advertising.amazon.com⁠⁠⁠⁠</a>

Articles Referenced: 
<ul>
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<a href="https://skift.com/2025/12/01/hotel-giants-race-to-add-rooms-marriott-in-the-lead-hilton-gains-ground/">⁠⁠⁠⁠⁠</a><a href="https://skift.com/2025/12/01/tsa-to-charge-45-to-flyers-without-real-id-or-passport/">⁠⁠⁠</a><a href="https://skift.com/2025/12/03/alaska-airlines-leans-on-hawaiian-for-global-expansion/">Alaska Airlines Leans on Hawaiian For Global Expansion</a>
</li>
 <li><a href="https://skift.com/2025/12/03/southwest-airlines-exec-defends-changes-says-network-is-a-huge-differentiator/">Southwest Airlines Exec Defends Changes, Says Network Is a ‘Huge Differentiator’</a></li>
 <li><a href="https://skift.com/2025/12/04/marriott-cfo-shutdown-impact-sonder-lessons-and-ai-potential/">Marriott CFO: Year-End Softness, Sonder Lessons, and 2026 Rebound</a></li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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