World Cup fever is already driving massive booking spikes, Qantas prepares to launch its 21-hour Project Sunrise flights, and hotel loyalty finally enters its clarity era. 
On today’s Skift Daily Briefing, <a href="https://www.linkedin.com/in/sarahdandashy/">Sarah Dandashy</a> breaks down why short-term rental demand is surging months before the match schedule is even set, how Qantas is pushing the limits of ultra-long-haul travel, and why loyalty programs are shifting from confusing points charts to transparent value and experiential perks.

Articles Referenced: 
<ul>
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<a href="https://skift.com/2025/11/18/sonders-final-days-marriott-lays-out-the-timeline-in-court-docs/">⁠⁠⁠</a><a href="https://skift.com/2025/11/19/visit-usa-act-brand-usa-funding/">⁠</a><a href="https://skift.com/2025/11/24/world-cup-short-term-rental-demand-airdna/">Short-Term Rental Demand Climbing Ahead of World Cup</a>
</li>
 <li>
<a href="https://skift.com/2025/11/23/project-sunrise-the-business-of-breaking-aviations-final-frontier/">Project Sunrise: The Business of Breaking Aviation's Final Frontier</a>
</li>
 <li><a href="https://skift.com/2025/11/21/more-clarity-more-experiences-whats-next-for-hotel-loyalty/">More Clarity, More Experiences: What’s Next for Hotel Loyalty</a></li>
 <li>
Honorable Mention: <a href="https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
 <li>
Honorable Mention: <a href="https://www.instagram.com/askaconcierge/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
</li>
</ul>

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World Cup Bookings Surge, Qantas Eyes 21-Hour Flights, Hotel Loyalty Evolves

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