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Behind the Numbers: an EMARKETER Podcast

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EMARKETER

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

#100

Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits do... more

Yesterday

20 MINS

20:01

Yesterday

#99

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trus...

On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 ... more

12 Dec 2025

37 MINS

37:04

12 Dec 2025

#98

A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of... more

11 Dec 2025

16 MINS

16:38

11 Dec 2025

#97

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Re...

On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us ... more

10 Dec 2025

19 MINS

19:36

10 Dec 2025

#96

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revr...

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able t... more

08 Dec 2025

32 MINS

32:41

08 Dec 2025

#95

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

On today’s podcast episode, we discuss how AI has already changed search, whether Google i... more

05 Dec 2025

29 MINS

29:57

05 Dec 2025

#94

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Ret...

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and w... more

03 Dec 2025

23 MINS

23:24

03 Dec 2025

#93

CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative |...

On today’s special edition podcast episode, we explore how artificial intelligence is chan... more

02 Dec 2025

31 MINS

31:59

02 Dec 2025

#92

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones ...

On today’s podcast episode, we discuss how advertisers are faring amid the current economi... more

01 Dec 2025

23 MINS

23:42

01 Dec 2025

#91

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining ...

On today's podcast episode, we discuss the unofficial list of retail moves we're most than... more

26 Nov 2025

31 MINS

31:47

26 Nov 2025

#90

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | ...

On today’s special edition podcast episode, we discuss how audiences are behaving when it ... more

25 Nov 2025

34 MINS

34:14

25 Nov 2025

#89

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how... more

24 Nov 2025

26 MINS

26:05

24 Nov 2025

#88

CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behin...

On today’s special edition podcast episode, we explore how leading brands are implementing... more

22 Nov 2025

30 MINS

30:00

22 Nov 2025

#87

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | ...

On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 an... more

21 Nov 2025

25 MINS

25:32

21 Nov 2025

#86

CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Number...

On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks ... more

20 Nov 2025

38 MINS

38:46

20 Nov 2025

#85

Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move fo... more

19 Nov 2025

20 MINS

20:37

19 Nov 2025

#84

The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbe...

On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and ... more

17 Nov 2025

24 MINS

24:25

17 Nov 2025

#83

The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the...

On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 an... more

14 Nov 2025

21 MINS

21:31

14 Nov 2025

#82

MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & ...

In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing ... more

13 Nov 2025

26 MINS

26:07

13 Nov 2025

#81

From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Ret...

On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot tr... more

12 Nov 2025

18 MINS

18:32

12 Nov 2025

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