On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+ go to <a href='http://emarketer.com/'>EMARKETER.com</a>
 
Follow us on Instagram at: <a href='https://www.instagram.com/emarketer/'>https://www.instagram.com/emarketer/</a>
For sponsorship opportunities contact us: <a href='mailto:advertising@emarketer.com'>advertising@emarketer.com</a>
For more information visit: <a href='https://www.emarketer.com/advertise/'>https://www.emarketer.com/advertise/</a>
Have questions or just want to say hi? Drop us a line at <a href='mailto:podcast@emarketer.com'>podcast@emarketer.com</a> 
 
For a transcript of this episode click here:
<a href='https://www.emarketer.com/content/podcast-advertisers-continue-brace-impact-how-market-pressures-reshaping-ad-spending-behind-numbers'>https://www.emarketer.com/content/podcast-advertisers-continue-brace-impact-how-market-pressures-reshaping-ad-spending-behind-numbers</a>
 
© 2025 EMARKETER
 
Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. <a href='https://www.viasatads.com/lp/emarketer-podcast/?cid=DIS_US_3834_UI8FSDIKDO'>Join their journey with Viasat Ads. </a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

AI Chapters

AI Insights

Reviews