On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great British Bake Off style episode discussing if the micro-drama craze will mint a new generation of creators with dual support from social networks and entertainment studios, and why AI’s content takeover will shake consumer trust in the internet. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+ go to <a href='http://emarketer.com/'>EMARKETER.com</a>
 
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Have questions or just want to say hi? Drop us a line at <a href='mailto:podcast@emarketer.com'>podcast@emarketer.com</a> 
 
For a transcript of this episode click here:
<a href='https://www.emarketer.com/content/podcast-behind-numbers-great-btn-bake-take-off-top-trends-2026'>https://www.emarketer.com/content/podcast-behind-numbers-great-btn-bake-take-off-top-trends-2026</a>
 
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The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

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