In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, Performance and Insights, from Roundel. Together they explore audience value, why target guests are brand believers, measurement strategy and incrementality, off-site retail media strategy and more. Listen to Behind the Numbers everywhere you find podcasts and watch on YouTube and Spotify.
 
To learn more about our research and get access to PRO+ go to <a href='http://emarketer.com/'>EMARKETER.com</a>
 
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