In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.
About Tom Webster
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Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.
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Mentioned In This Episode
[Join the School of Podcasting Community] (https://www.schoolofpodcasting.com/listener)
[Profit From Your Podcast Book] (https://amzn.to/42q01Am)
[Power of Podcasting Network] (http://www.powerofpodcasting.com)
[Dave's YouTube Channel] (https://www.youtube.com/@davidjackson)
[Dave's Podcasting Newsletter] (http://podcastingobservations.com/)
[Buy Dave a Coffee] (https://www.buymeacoffee.com/davejackson)
[Put Dave In Your Pocket] (http://daveinyourpocket.com)
[Where Will Dave Be?] (https://www.schoolofpodcasting.com/where)
[Question of the Month] (https://www.schoolofpodcasting.com/question)
[The Audience Is Listening: A Little Guide to Building a Big Podcast Book] (https://geni.us/tomwebsterbook)
[Tom's Webster's Website for the Book] (https://audienceislisteningbook.com/)
[Sounds Profitable] (https://soundsprofitable.com/)
[Podcast Guru App] (https://podcastguru.io/)
[Podpage] (https://www.podpage.com) (website builder for Podcasters)
[Listen Notes] (https://www.listennotes.com/podcasts/school-of-podcasting-plan-launch-grow-and-8j0lz94SdR2/)
[Chartable] (https://chartable.com/)
[FTC Disclosures] (https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers)
[Episodes.fm] (https://Episodes.fm)
[ThanksDaveJackson.com] (https://ThanksDaveJackson.com)
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Mentioned in this episode:
Question of the Month: Promoting Interviews
How do you approach a podcast host if you are the guest about having them promote the episode, and likewise when you are the host, how do you like to be approached. I need your answer by October 25, 2024 at www.schoolofpodcasting.com/question Thanks to Kim Newlove from the Pharmacist's Voice
[Question of the Month] (https://school-of-podcasting.captivate.fm/qotm)
Come to Podindy.com - Learn How to Monetize and Amplify with AI
PodINDY-24 is all about "Profiting from Your Podcast Magnified by AI" and features the author of "Profit from Your Podcast" (Hall of Fame Podcaster) Dave Jackson. Dave is joined by Dr. Craig Van Slyke, Professor of Technology from Louisiana Tech University and the creator of the "AI Goes to College" Podcast; a preeminent scholar and thought leader on all things AI. Tickets (in person and virtual) are very affordable. Check out www.podindy.com
Question of the Month: Let's Talk Chapters
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show).
[Question of the Month] (https://school-of-podcasting.captivate.fm/qotm)
Podcast Hotseat Jump Start Your Podcast Growth
When you sit in the Podcast Hot Seat, you get help finding what you're doing right (so you can do more of that) and identifying those things that might need a little help. You also get a month of access to the School of Podcasting, which includes unlimited coaching.
[Podcast Hotseat] (https://school-of-podcasting.captivate.fm/podcast-hotseat)
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